Brian LaMannaAE @ Gong | Closed Won 🦙 | 7x President’s Club

Losing 350+ Deals As a Seller

23 Oct 2025 · 1 min

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1:03

Authentic-beef, an account executive at Gong, reflects on three-and-a-half years in sales during which they lost over 350 deals but also won 101 new logos. They frame rejection as inherent to selling, compare it to a sports mentality (quoting Giannis: "there's no failure in sports"), and encourage resilience—reminding sellers that even top athletes often fail when measured per-attempt.

Questions this video answers

Over three and a half years.

Over 350 deals.

101 new logos.

Chapters

I've now been an account executive at gong for over three and a half years and in those three and a half years I have lost over 350 deals. Tell that to the average stranger and they would think that I should be fired or have already gotten fired. Being an AE requires facing a high amount of rejection and the truth is that not every company you will speak to will be the best fit for your solution. This actually reminds me of Giannis's quote after losing in the playoffs to the Heat. What he shared was there's no failure in sports. Sports. There's good days, bad days. Some days you're able to be successful, some days you're not. Some days it's your turn, some days it's not. That's what sports is all about, and you don't always win. On the flip side, I've also won 101 new logos for my company. Great reminder to sellers out there that hall of Fame hitters in baseball, they get out 7 out of 10 times that they step up to the plate. That doesn't mean that they fail 70% of the time when they go up to bat. You are no different as a seller yourself.