This content was created by Brian LaManna. This content was uploaded by Brian LaManna. This is a YouTube video titled '"Multi Single Threading" Your Deals' created on December 23, 2024, featuring Brian LaManna discussing a sales strategy called Multi Single Threading, which involves engaging multiple stakeholders after a group presentation to increase win rates.
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We all know that multi threading is important and the more champions we can build, the better. When I only have one contact engaged, my win rate is 3%. For plus stakeholders, it's actually above 50%. What I've done is implemented this process called Multi Single Threading that I do after every large group presentation. The first thing I do is I make sure that that initial meeting was actually recorded. Following that meeting, I'll send a same day follow up to the entire team on one thread. I'll review that call and I'll take short notes on each person. I'll write down different questions that each person asked and little comments that they made. And then the day following the presentation I'll actually send one note to each individual stakeholder as a follow up and make sure I'm adding value to them without making any asks. An example what that looks like is I'll say Hey Arman, Re listened to our demo and I heard you ask about what our Salesforce integration looks like within CRM. I made this one minute video walkthrough of it. Let know if this prompts any questions. I'm really just showing them. Hey, I'm doing the homework. I'm re listening to our call, I'm adding value. And then two, three weeks later in the sales process, maybe I have a different ask from him to spend one on one time together and I've really led the engagement with value rather than making an astroman.
