"Mutli, Single Threading" Sales Play (56% win rate)

My win rate is 56% when I have three plus people engaged from the buyer side. This took me four years to learn and I'll teach it to you in under two minutes. The concept is all about getting wide and building up multiple champions. Hi, my name is Brian lamanna and I'm a six times President's Club winner and a current Enterprise AE over at Gong. You can use this framework here after any call with multiple stakeholders and I do have a name for it. I call it Multi Single Threading. Here are the exact steps of how you go about Number one record your initial web meeting so you have an actual transcript of the conversation. Number two following that meeting, send a follow up as is to the entire team on one thread together. Step number three review that call after and take notes on a person by person level. Number four write down questions that each person asked and comments that they made during the call. Now the day after you send that group follow up. Now you follow up individually one on one and you add value to each stakeholder. You make no asks and you just be concise. So here's an example of what that actually reads. Hey Jeff, I re listened to our demo yesterday and I heard you ask what our Salesforce integration looks like in Salesforce. I made you this short video here of a walkthrough on it all can link it. Let me know if this prompts any more questions on your side. Here's a second example if you need another hey Stephanie, Re listen to our conversation and know you asked how we measure aspects like customer talk time. I'm sharing this article here that breaks it down. You'd hyperlink that article have an awesome Friday exclamation point. So if five people joined yes, that means you have five individual follow ups. As I always say, an army of champions is greater than one champion. Just always be adding value on the other side.