My Favorite Way to Use Gong's AI
A short YouTube walkthrough by Brian LaManna demonstrating a six-step, tactical way to use Gong’s AI to capture calls, avoid note-taking, extract prospect highlights, update CRM, and auto-generate follow-up emails. He emphasizes being fully present on calls (no manual notes), copying Gong-generated highlights into his CRM/notes, generating and lightly editing follow-up emails, and saving time previously spent updating CRM and drafting emails. He closes with a personal anecdote: he used Gong daily at Brightedge, became a passionate seller, and now works for the company he calls the ‘Undisputed Leader’.
Questions this video answers
1) Capture your call with Gong. 2) Be 100% present on the call and take zero notes. 3) Ask Gong in the 'Ask anything' and bold out everything the prospect shared from my own notes. 4) Copy and paste those into your own notes and CRM (CRM will also be automatically updated). 5) Click 'Generate follow up email'. 6) Read through it, make a quick edit and hit send.
