Brian LaManna (speaking from his experience since joining Gong in 2021) describes a practical perk of working at Gong: automation of tedious CRM tasks via AI. He notes he has never had to manually update call notes in the CRM, set next steps or meeting fields, or create/attach contacts to opportunities — activities he calls low-value data entry that should be automated so AEs can focus on talking to customers.
Here is one of the best perks of working at GONG that I never considered before I joined back in 2021. This is from the perspective of an SDR, an AE, someone in CS, or even an account manager. I haven't yet once had to update notes from a call back into CRM, or been forced to manually update a next step or a meeting field, or ever had to create or attach a contact to an opportunity. Candidly, it sucks, it adds no value, and it can be automated with AI. No one becomes an AE to do data ent. We became AES to talk to customers.
"We're happy with our current vendor" #saas #sales #techsales #objectionhandling
