Brian LaManna breaks down how to handle "reach back in three months" objections. First, uncover why they need three months. If they still won't meet, schedule monthly check-ins and send value-focused emails without asking for anything, staying top-of-mind until they're ready.
Chapters
Here's a super common objection that you may have received before. They'll share something like, hey Brian, reach back out in 3 months. I'm happy to take a meeting. Now, bad sellers, they'll just completely forget 3 months from then. Average sellers, maybe they mark their calendars 3 months from then and then reach out and they'll typically get hit with a very similar objection that it is still not great timing. So here's how I would approach this instead. Step 1 is uncover why the 3 months. I'll share something like, hey, I'm happy to reach out in 3 months, What's happening, Ben? Step 2 is try to overcome this objection and frame why it still makes sense to meet now. Step 3, if you're unable to overcome it, leave off on a really warm note. And step 4, mark your calendar every month until that reach back out time. Step 5, every month send a short value touch with no ask, staying top of mind with that prospect or customer. So here's an example of what that might read. It could be, hey Steve, great speaking again last month. I know you shared you were just migrating CRMs, so I wanted to share this research here that's been helpful to other customers in the same position. Link resource. Looking forward to connecting more in insert date. Keep adding value until you earn that meeting. Play the long game when you need to, and it'll pay off.
