Every Friday, send one customer or prospect a surprise cookie gift with your logo on it. It takes five minutes, costs little, and turns stuck deals into advocates by delivering something unexpected and personal.
I've sent out 146 cookies this year. Maybe I should just start my own bakery. Here's a fun play I've been running the past couple years. Each Friday I sift through my active opportunities as well as my customers in gong. I choose one person to send over a surprise gift. So here's a few examples. It could be a new CRO that just joined my customer account welcoming her to the team. It could be a prospect who's been fighting with Legal for a month to get our deal moving and across the line who's just going above and beyond. It could be a top power user at one of my customer accounts thanking them for being a raving fan or a program manager putting in the work to make sure GONG is being maximized for their team. I created on Zest with Grove Cookie Co. I put the Gong logo on it and they get an email, they fill out their address, they receive their cookies and a thank you note along with it the very next week. It takes five minutes each week to do and helps you build raving fans along the way.
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