Brian LaMannaAE @ Gong | Closed Won 🦙 | 7x President’s Club

Sales Emails b/w Meetings - 4 Spots to Find "Value"

3 Nov 2024 · 1 min

Watch on YouTube

0:57

A short YouTube advice clip by Brian LaManna explaining four quick ways salespeople can find and share value in emails between meetings: 1) reference the previous conversation, 2) review the prospect's website and blog, 3) check the company's and contacts' LinkedIn activity, and 4) search company news via Google. He cautions not to send an email unless it adds value.

Chapters

Here's four different ways that you can find value and continue to add to it. Number one reference the last conversation that you had with that prospect or customer. Search through it, find a question they asked, find a comment they made and add some sort of quick touch as to a way to progress that even more forward. Number two go to their website. What's on their homepage? What's their blog writing about most recently? Understand what those top priorities are and map back to it in some way. Number three go to their LinkedIn company page as well as their individual profile. What's new? What are they posting? What are they sharing and engaging about? Number four Even easier, go to Google and just search their company name and hit the news icon. See if there's anything in the news about them. If you don't have anything valuable to share, don't hit send on the email. You're either breaking through the noise or you're simply adding to it. Happy Friday.