A short interview clip of Brian LaManna responding to a prompt about what advice he would give his younger self when starting in tech sales. In this excerpt Brian says he initially lacked knowledge about tech sales and did not fully understand the Business Development Representative (BDR) title beyond it sounding attractive. The exchange is informal and framed as practical tips for newcomers to tech sales.
What would you tell your younger Brian, your younger self? Like, what three tips would you give give that person?
I think the first is when I started, I didn't know a lot about tech sales or even what my title really meant, being a business development representative. Other than sounds so cool, right?
You're like, consultant. You're like, you.
Know, if they had it as 100 cold calls a day plus 20 emails a day representative, I don't know if I would have signed up. So maybe it's a good thing. But I think given I didn't know that, I was trying to just kind of learn, like, the landscape of, like, promotions and path. And I think I saw things really linearly for a pretty long time of like, okay, you go from SDR to senior sdr, senior SDR to.
"We're happy with our current vendor" #saas #sales #techsales #objectionhandling
