Take off your sales hat
23 Mar 2026 · 1 min
0:39
In this brief monologue, Brian LaManna explains how his sales communication has evolved over two years. He contrasts a former, overly sales‑focused script that emphasized fiscal deadlines and vendor selection with his current, more concise approach that simply states the fiscal year end and asks a direct feasibility question. He argues that once a salesperson has built credibility and earned respect, they should ask tough, straightforward questions and converse as a fellow human, speaking only when they sense the moment is right.
