Brian LaManna says applying to posted tech sales jobs wastes your time because of competition. Instead, research companies you want, build a list, and directly contact their recruiters and salespeople to find unadvertised openings. Use sales skills to pitch yourself.
Here's some really counterintuitive advice. If you are on the job market right now, stop applying to open roles. You in essence have two different options and almost every seller out there that's on the market, they only try option number one. Now what option number one is is they go through maybe something like LinkedIn and they look for open roles where there's postings that are already out there. If you've looked at some of those roles, they might have 50 applicants already. I saw one the other day that had 347 different applic for an entry level sales development representative job. Now I don't know about you but I don't like those odds no matter how confident I am in myself. But I'm not going to go out there and cold apply to that role and be1of347. So what's your other option? Option number two is being the hunter you are, being the salesperson you are and targeting accounts that might not even be looking for their next sales hire might not have a posting that is live. What I would do is I would go to a website like a Repview or do research on Google and start to look at the top tech companies that you want to target that you would love to work for. Look for a product that excites you and interests you. Look for a company that's selling into a market if it is exciting, if cybersecurity, if sales. Look for something that is interesting and exciting and start building up a target list. Once you build up that target list, start reaching out to folks like a recruiter, like another account executive and like another sales development rep and tell them you're interested and tell them exactly why you're so passionate about working there. There's two great outcomes from that. Number one, maybe they do have a role but it's not posted on LinkedIn or posted public facing and they can get your application in the door. Or number two, maybe they're not hiring yet, but once they do start hiring, they know that you've shown interest for the last month, last two months, and that you're really passionate about working there. I like my odds way more in option number two being that go getter being the hunter, showing that you can do exactly what you're going to have to do in your sales job of convincing people that might be lukewarm on the idea, convincing them that you're now the best fit for their org moving forward. If anyone's found success with this strategy, reach out over a direct message. We'd love to share even more.
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