Short talk by Brian LaManna emphasizing that small, low-skill actions (timely concise follow-ups, delivering on promises, readable communications, preparation) compound to differentiate sellers in tech sales. The speaker argues many sellers neglect these basics even though they require little technical skill but consistent effort.
Chapters
I had a colleague that was on my team for a little over a year at Gong, and he used to call me Little Things Lamana because I'd always tell him and preach that it's all about these little things. But they, they add up and they compound shavings, make a pile, right? And it's, it's candidly a lot of things that are really boring to others, but they take absolutely zero skill and they can differentiate yourself as a seller. It's things like really thorough and concise follow up emails that are on time. If you promise a prospect or a customer something, delivering on it the same day, making it really readable over preparing for calls, trying to learn everything about their business. A lot of those little things like that, again, they don't take any skill, but a lot of sellers in sales just aren't willing to put in the work or put in the time. And.