Brian LaManna from Gong breaks down four types of automated emails that book meetings: social proof, short videos, images, and memes. Keep them short and template-driven by persona. Most sellers skip the 2-3 hours of setup, which is why it works.
Questions this video answers
Enterprise AE at Gong
Six times
2024
2–3 hours
Chapters
When a prospect opens an email in 2025, they quickly scan it to answer one question. Was this AI or was this actually written for me? Now it's much harder to tell with short emails and less characters if it was manual versus Automated. For automated emails, you thus want to keep them as short as possible. Hi, I'm Brian Lamanna and I'm a six times Presidents Club winner and a current enterprise AE over at Gong. And in 2024 I created a new concept called Personalized Emails that led to a ton of success. These are templates you create that require zero manual updates before sending and they will be automated. However, they seem like they are personalized, written by a human and not sent via automation because they're very relevant to a specific Persona. Now here are the different types of personalized emails I create. 1. Social proof, 2. Short video, 3. Images and 4 my favorite memes. Now it'll take you 2 to 3 hours to invest the time to build out strong touch points for all four Personas across these options. But remember, it is worth the time investment for you and the reason it is is because other sellers, they aren't willing to do it.
