Brian LaMannaAE @ Gong | Closed Won 🦙 | 7x President’s Club

Using Gifting to Book Meetings

4 Jun 2026 · 1 min

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0:33

Brian LaManna shares how Gong uses cheap, branded gifts to book meetings. They sent a prospect's CRO three custom ping-pong balls for $9, then followed up two days later with research and a specific reason why they were a fit. The anonymity creates curiosity, and the follow-up adds real value beyond the novelty.

Chapters

We're big on gifting at Gong. I'll give one example. So just found from a company website that the CRO met the founder playing ping pong. Put their company logo on 3 ping pong balls. It took about a week to ship out. It was like $9. I actually leave it as anonymous, so it just kind of like sparks some curiosity, like who sent this? And then I follow up 2 days later, like proclaiming that it was me that sent the gift. But I want to make sure in that email I still come with my own research, my point of view, specifically why I think it's a good fit versus just like, hey, I sent you this gift. If now you have to meet with me for half hour.