In this tutorial Brian LaManna demonstrates how to turn Gong’s repository of calls, emails, web meetings, and CRM records into a powerful engine for re‑engaging closed‑lost accounts. He walks through the Assets Library where users can create content templates and shows how to embed an in‑line prompt—using double brackets—to pull dynamic data (e.g., last Gong rep, year of the account, top buyer priorities, challenges, bottlenecks, and revenue outcomes). The demo uses a high‑performing template originally built by top Gong rep Jamie Porter, which generates a ready‑to‑send email draft (and optionally LinkedIn or voicemail copy) that references past interactions and surfaces three additional buyer pain points or visibility gaps. By attaching the template to a prospecting flow, the system auto‑populates a contextual outreach message for any previously engaged account (e.g., Acme) and lets the rep make quick edits before sending. LaManna emphasizes the time‑saving benefits versus manually listening to old calls or digging through CRM notes, and highlights how the same approach can be reused across multiple communication channels to stand out with buyers who have previously been lost.
Chapters
Hey Gong community, I'm going to show you how you can leverage the amazing data you have in Gong, meaning your previous calls, emails, web meetings, and CRM data to help earn new opportunities with accounts we've previously engaged with that maybe turned closed loss for one reason or another. So in this assets library here on the left, this is where you can create out content templates, and you can create out different templates or prompts that can run against your dataset. Now you can use a template here and still use a prompt, and I'll show you how that's possible here in a second. In a second. What I'm going to take you to is a prompt that one of Gong's top reps, Jamie Porter, wrote. Shout out, Jamie. I've stolen her template. I've leveraged this to amazing success here in 2026. So what you can see here is we're kicking off with, hey, recipient name. So this is using a variable that's pulling from CRM. But what you can see Jamie did is this double bracket. So if you ever type in a double bracket, this is where you can then enter the prompt. Hi, you know, pull up XYZ. I'll delete that for the time being. And what Jamie had a reference was, hey, tell us who the last Gong rep was that spoke to this individual. Now look for the exact year of that account. Now search in Gong for the top priorities, challenges, bottlenecks, pain points, and revenue outcomes the buyer cared about. So what this is actually doing is it's drafting up compelling email copy. When we tie this to a flow, we can have this be the step 1. So if I go to prospect Acme, and maybe we spoke with them 3 years ago or a year ago, when when I go into my to-dos to prospect those individuals, Gong will have my draft email ready for me. And I can review the output of this and then make a couple edits before firing off. This is a massive time saver versus maybe listening back to all the previous calls in the conversation. Or worse off, if you're not leveraging Gong, scheduling 30 minutes with the previous rep or looking at the 2 sentences in CRM they wrote of why they didn't move forward. Really, really great way. And what you can see that Jamie also did down here in this prompt is she's generating some extra copy in here to give like, hey, give us 3 more challenges, pain points, give us 3 more visibility gaps, revenue outcomes. That way she can kind of pull from what that copy is, delete some, use others, whatever she feels like is most compelling point in time. But it's a really great way to kick off a closed lost opportunity. And then you can rally around that great first contextualized message. So when you give them a call, pull up that email, mention why they didn't move forward, who they spoke with in the past. Same thing for LinkedIn messages or voicemails or anything else. Really, really great way to stand out with buyers and not to lose previous contacts since you had worked with them in the past, even though it might have not been you.
