Brian LaManna shows how to use Gong's Ask Anything feature to find pain points from past calls and emails, then generate a personalized re-engagement email in under five minutes. The method pulls three bullet points of the prospect's challenges and embeds them into a template that references prior conversations and recent product updates.
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My favorite way to use Gong is not for note-taking or updating a CRM. It's actually for closed loss prospecting. See, you never want to be that new rep that comes in having no prior context of existing conversations that they'd already had with your team. Gong will let you query with using Ask Anything for all emails, calls, web meetings, et cetera. This unlocks aggregate views across the entire account and its history. Here's how you can use it. Simply go into Gong and search for the account. Use Ask Anything and then use this following prompt. I'm writing a prospecting email. Summarize their pain points, challenges, priorities, goals, and any other critical relevant details into 3 strong bullet points from the last conversations we had with them. 4, copy those bullet points into a prospecting email to them and tailor it a little. So here's a real template you can steal for your next close lost prospecting campaign. Hey, Insert first name. Had a chance to re-listen to your conversations with insert rep name and our team in blank date. No timing didn't work out, but saw you're excited about blank. I heard a few areas of value alignment, bullet 1, bullet 2, bullet 3, that you just copy and pasted. Since blank date that we last spoke, we've rolled out a few new updates to the platform that have helped orgs focused around benefit. Focused on. Open to getting reconnected from Brian LaManna. Now, why this is so effective is it shows you've done your homework. It creates continuity even with a new rep, and it sparks their memory of what stood out in the first place. This is highly relevant messaging that you can create in under 5 minutes. Let's book some meetings.
