A CRO expert redesigns a JBL speaker product page, swapping the main image for a lifestyle shot, upgrading the headline to "Carry the vibe wherever you go," and moving the buy button above the fold. The copy highlights waterproofing, dual-speaker Wi-Fi tech, deep bass, and 24-hour battery life.
Let's optimize JBL's website. Okay, so what we've done is we've included a better image of the product where someone's actually holding it up. They can actually see it's waterproof, and it's got a model photo in there as well, so it feels more personal. Okay, then we've included 3 smaller photos that show the product in different angles, show off the sound, show the fact that you can carry it easily. And of course, we're just including in a little subtext headline above the headline. And then what we're doing is we're just adding a little new tag here to show that the product has just dropped. So what we've done then is we've upgraded the headline, so we're saying 'Carry the vibe wherever you go.' And then what we're doing below is just explaining how it actually achieves that goal. So 'Stream your music anywhere with a fully waterproof next-gen Wi-Fi dual speaker featuring our deepest bass yet and a 24-hour battery life to power the Vibes all day and night. And then of course what we're doing is making sure that we're pushing the call to action above the fold so that everyone sees it. JBL, if you're watching this, test this out.
