Pedro Loureiro explains image writing: pairing a strong headline with a visual so viewers grasp the message from either one alone. Images convey information faster than text, and when they work together, you need less copy and get better conversions.
Image writing is the art of combining copywriting with images to actually make your message more punchy and higher converting. Images can communicate a lot faster than any text can. So when you look at images and text in the same light and you see that they're actually interconnected and you can use an image, pair it with a really good headline, and together they're actually going to create something a lot more powerful to communicate your message. That's when you can actually save a lot more space. So here you can see some examples of what I'm talking about. You can see we have the headline, the sentence that turns heads, and we've got an image that ties with that. So even by someone looking at the image, they will understand what the headline means. And by looking at the headline, they'll understand what the image means. And that's what I mean by headline-image synergy or image writing
