Pedro Loureiro audits Swoly, a creatine supplement brand, examining how it markets around consumer pain points. The headline "finally, creatine that doesn't suck" targets the actual problems with pills: they're large, hard to swallow, and grainy when dissolved. The hero image shows gummies in a hand to emphasize the smaller, easier format.
So this brand, they know their audience pretty damn well because anyone who's taken creatine tablets or pills, they know taking the pills is horrible, man. Pills are usually pretty large. They're difficult to swallow. And when you dissolve them in water, it kind of leaves this like grainy sort of texture. So this brand, they're capturing the audience straight away in their headline. They're saying, finally, creatine that doesn't suck. Tasty and easy to consume. That's their main selling point. And what I like about this brand is if we look at in this hero section, They have the hand that's holding up the product with the gummies in it, showing you a size reference for the product so you can instantly know how big this is.
