A Shopify pet-treat store quadrupled conversions by adding dog and cat images, sharpening the headline to emphasize freeze-dried treats, moving the shop button above the fold, and displaying trust logos from BuzzFeed and ABC News.
Here's what we did to optimize this store. What we've done is we have actually added images of pets in here so that people know instantly when they arrive on the page that it's for dogs and cats so that they know it's for both. We've touched up the headline so it's a little bit clearer on what the product does and it gets people more excited. So we're saying tasty pet treats and supplements made with all natural ingredients. And then basically we're making sure that the call to action is above the fold and it's clear where people will go. Shop our freeze-dried treats. So the copy in there is intentional because we're calling out exactly what the product is, is freeze-dried treats, and we're saving space. And of course, we're including in some trust logos here at the top for today. BuzzFeed, ABC News, just builds in more trust and gets more hype around the brand. So this is something you can do to model for your own store.
