A Shopify store owner walks through five changes to product pages: better product images without overlaid text, a punchy headline with supporting caption, three clear benefits, and an above-the-fold call-to-action button. The presenter claims these tweaks double conversions.
Let's optimize this store. Okay, so what we've done is we've made the image a little bit nicer. So we've included a reward logo over here. We've made the image nicer, so it's showing the whole product here. We're not adding text over it, so it's harder to read. We've added in a more powerful headline. So, the most complete Bluetooth speaker system on earth. Ooh, that's punchy, that's exciting, that gets your attention. And then we've added in a little caption on top. The world's first portable all-in-one sound system. We've listed 3 benefits to make it easier for people to consume the content. And then we're making sure that the call to action is above the fold. Do the same and your sales will increase.
