A skincare brand redesigned their starter pack for men around a simple step-by-step routine that takes minimal time. The speaker shows how clear instructions on which products to use and when boost first purchases and repeat buying, then applies the same principle to nutrition and other consumables.
So this is a section that we've designed for a skincare brand that we've worked with. And the whole reason that we designed this is basically we wanted to build in a routine to educate people on why people should need this bundle of their skincare products. Because what they had before is they were selling basically like this starter pack. It was called, you know, the Bold Days Skincare from Npack. And the whole thing that this kind of lacked is what they needed to do and when, because when we looked into the research, we were, we were figuring out that, okay, you know, men compared to, compared to women in the skincare space need a little bit more education on what actually products they need to use and when, and basically why the, you know, it's in that order. Okay. So that's kind of why we just made it very, very simple for them. And the whole benefit when it came to this skincare product and this basically bundle is ease of use. You know what I mean? It's like, even myself, when I do do skincare and stuff. I don't want to be spending like 5 to 10 minutes a day. I know some people may call me lazy, whatever. I just, I, you know, it's just not something I want to be standing next to the sink and spending 5 to 10 minutes a day doing my, doing my face. You know, I just want it to be quick, easy, done, whatever, get out and get back to work. You know what I mean? That's kind of my flow. And also I think that's what a lot of men have, you know, they just want skincare. They obviously want to look good and they want to feel good and feel confident, right? And feel that their skin is taken care of. But they just want it to be easy and, and so that they can repeat it and make it an easy habit. Okay. They don't want it to be a chore every single day. So you can see that in the copy that we were putting into this, that's kind of what we injected throughout the whole landing page that we built for them is ease of use. Here's what you need to do. It's so simple. It's basically all in one routine and you're basically going to get everything to cleanse you and moisturize you and protect you. So if you're selling consumable And, uh, basically you're selling it to, let's say, a demographic where you know that they need a little bit more education, or you know that, let's say, the main benefit of your bundle is ease of use, which is a huge value add in itself, then, then don't be afraid to like call that out and just say that, hey, our bundle, the reason why we bundle it in this way is so that you can get everything all in one package. Okay. And then explain to them how to use it. So if it is something where like, I don't know, it may be supplements or something like that where they need to take it, explain to them the order in which they need to take it or explain to them the time of day they need to take it. Even if like, for example, I'm gonna go way off topic now, but like, let's say it was like a nutrition program, 'cause I'm taking a nutrition program right now. Like you should be explaining it to me in a way where it's like, this is what you need to eat every single day. These are the times you need to eat it. And this is basically, you know, how to kind of keep, keep accountable to it. So you, you know, so when I'm coming— because the thing is, nutrition for me, when I've started doing it, I found it very, very hard to do on my own because it's like this whole science is this whole realm in itself. So for example, if I'm a customer coming into like a nutrition brand and they're giving me, let's say, a package or a subscription for me to, um, help me out with my, with my nutrition, well, what am I actually looking for? Well, I'm looking for something that's easy for me to commit to that will have all of the same health benefits? Of course, I'm not trying to look for something that's cheap and going to make me feel horrible or whatever. So ease of use, it needs to be of course affordable and it needs to be less time intensive. Okay? So there's ease of use, but then there's also time is another factor and you need to marry those two to create a really, really good, a lot of value basically. So That's the sort of mindset you need to be looking at is, okay, if we're selling a bundle of products, how can we communicate the effortlessness of committing to these products? Okay. And that you see, once you can really communicate that and educate people on that, they're going to have a lot more confidence. First of all, purchasing for you in the first place, but then also repeat purchasing. Okay. Repeat purchasing. So, yeah, little quick tip there. And, you know, if you have a brand in these niches and in the consumable niche, or, you know, let's say you're in the skincare niche or something like that, definitely I would say model the principles that I'm talking about here.
