Make product pages easier to scan by adding brief labels under options, using clear calls-to-action that jump to comparisons, and cutting heavy text in favor of images and headings. Push detailed prep info below the fold so users only see it if they want it.
Chapters
you want to make it as easy as possible for people to consume. So dip powder, a small little piece of text underneath that kind of explains what the benefit of that is. Same for the gel polish, a small bit of text that explains what that is about. And then underneath, you can put another call to action that says, learn what the difference is, or what is the difference, or what's right for me, or help with choosing. And they click on that, scrolls them down to the section underneath. And here they can actually learn a little bit more about it. So this, apply in 3 easy steps. I think most people aren't gonna know what I'm gonna say here. Text is a little bit too small. I'm glad at least the main text is actually readable. And I don't think they need all of this heavy text though. Literally just keep it to the images, keep it to the main text. And if people wanna learn more about the preparation, they can scroll down below the fold and learn that.