Pedro Loureiro breaks down Athletic Greens' homepage and what makes it convert. He walks through their hero messaging, social proof placement, and how they stack value to make the offer impossible to ignore.
I'm going to audit Athletic Greens, this brand right here, and explain to you what they're doing here is working so well for them. In the first section on their homepage, they're basically calling out what they're actually doing. We're here to help you feel focused, balanced, healthy. They're actually communicating that straight away when you land on the page. And also they're putting in this social proof here, but they're not making it the main thing. The thing is, you got to realize social proof is the thing that normally comes after you're communicating your product. Like when you think about it, when a buyer is coming to your store, are they going to care about social proof or are they caring about your product? Like which comes first? It's your product that comes first. Of course, social proof is a secondary thing to communicate. Loads of other people have bought from us before and are satisfied. You need to have a really good offer and a really good product for social proof to do its job well. Look at what they're doing here really well. They're actually explaining their offer super well. And this is what you call value stack. You list out all the different things that are contained in your course or your product or your bundle, break down your offer in a very simple way, and you communicate exactly the value for each of those different things. Model this. It's going to be very, very powerful.
