Pedro Loureiro walks through e-commerce optimization: hero sections need a headline, three benefits, a guarantee, and social proof. Product pages should show side-by-side images, per-unit pricing, badges like "most popular" and "20% off," plus usage illustrations and customer proof to drive conversions.
So, want to know what an optimized website looks like? Good headline, listed 3 benefits, showcase the guarantee, added social proof into the hero section. We've also optimized their navigation menu. Look, we've listed 2 of their best sellers, so it makes it easier for people to get straight to where they want to go, their products. We've optimized the product page as well. So subheadline that shows exactly what a product benefit is. We've got an easy selector of the quantity. We've added in also an image here, so it makes it easier for people to like visually see the difference between them. We're showcasing the savings. So how much does it cost per bottle to make it easier for people to compare the different prices? Adding in little cues like here, this one is the most popular, this one is the best value, 20% off. Added in some nice images here as well that showcase all the best features of the product and how to use it and some social proof. So if you want to optimize your store, model this.
