In this brief video, speaker Pedro Loureiro advises e‑commerce businesses to offer bundled purchase options—such as single, three‑pack, and five‑pack choices—and to pair these bundles with subscription or recurring delivery plans. He explains that providing a discount for multi‑pack purchases and allowing customers to subscribe to regular deliveries encourages higher average order values (AOV) and improves retention of new customers.
I recommend adding in bundles. Give them an option to buy 3 packs, give them the option to buy 5 packs, give them the option to buy even more if they wanted to. And have them subscribe as well. So the way that you can set it up is a functionality like this, where they can buy, let's say, 1 pack if they just want to have 1 pack, and they can subscribe to it as well. Or they can buy 3 packs and they will get like a little discount, and they can also subscribe to the 3 packs if they want 3 packs delivered to them every month. Doing something like that would definitely help your AOV and also help new customers
