Social media marketing requires building trust first, not pushing sales immediately. Because the sales cycle is longer on social platforms, you need to consistently share valuable content that keeps people coming back. Once trust deepens, you can make bigger offers.
I got my store set up, but no one's buying. How much time have you spent on social media? We're forgetting that this is social media. This is not person to person contact where you have a little more opportunity to build trust with somebody. There is a longer sales cycle when you are on social media. So you need to allow yourself to build trust with the audience. And building trust comes by giving away valuable content and valuable content that people can use. This isn't just to witness and see the value for themselves. That way they come back for more, and they come back for more, and they come back for more. And now you've started to build trust with them. And the more trust that you build, the bigger the ask can get.
