Rising Above the Noise: Multi-Passionate Branding and Social Media with Briana Medard

How can somebody bring their uniqueness and their brand, their niche be them?

There are a bunch of things that we love and we enjoy and we can speak to and we can do and we can help people in all of these different areas. But I do think though, if you're trying to become well known for something, there is like a level of applied focus that you have to have, right? Because to the point that you made earlier, if you're just talking to everyone, then you're not really talking to anyone. And I think that there is a time and a place to be able to expand out. But if you're trying to become well known, if you, when you walk in a room or you're not in that room and people are talking to you and you want them to say specific things about you, then there is like a level of focus that has to be applied there, I believe. But I don't think that, I don't think that there's anything wrong with being like multi passionate and having all of these different things that you enjoy. Go ahead and do that. Display those things. That's a part of who you are.

Welcome to Rise, Shine and Redefine, the podcast where entrepreneurship meets purpose. I'm Karen Meininger and I'll help you create an authentic and powerful business. Let's dive in. Welcome back to the Rise, Shine and Redefine podcast. I'm your host Karen Meininger and I'm here today with Briana Medard, a personal brand strategist and the creator of Social Ease Method. Committed to making personal branding and social media feel accessible and authentic. With a Bachelor's in Business administration, a Master's in digital marketing and accolades in digital storytelling and branding, Briana brings over a decade of experience in marketing and business development. As a strategist with the award winning Brand Builders Group, she's guided six and seven figure entrepreneurs and sharing their unique stories, building impactful brands. Brianna is also the founder of the Plenty More Kindness Project, a non profit that honors and celebrates the selfless job of motherhood through acts of kindness and community support. Passionate about storytelling and helping others share their voice with clarity and confidence, Brianna is is dedicated to making the journey of personal branding not just strategic, but truly transformative.

Yay.

Welcome to the show. I'm so excited to have you on and I'm excited to talk all things personal branding or social media. Whatever feels really good for you.

We can talk about whatever you want to talk about.

Beautiful. So Brianna, tell me how did you get into, how do you get into this? Like I know you work for Brand Builders Group. I was a client of Brand Builders. Just so you guys know, Brianna was my coach and brand builders and really helped me clarify on, you know, how to show up in this world and what my magic sauce was. So I'm so grateful to have you here and to help others really understand personal branding. So how did you. How did you get into this?

Yeah, so, I mean, my background had been in marketing and business development for. I think I had done that for, like, 12 years. I want to say. I never remember. It's somewhere between, like, 10 and 12 years. And I think prior to getting into marketing and business development, I wasn't 100% sure of, like, what lane I was going to fall into. I thought I would be, like, in PR and communications of some sort. And I was supposed to go to school in New York for that. And then, like, this whole life thing just happened where that plan just didn't work out for me. And I wound up having to choose a school here at home in Florida. So I was like, well, at least let me just choose something accredited and go, because all school had already started until I had to tear up and find a school. And I found one in Weston. It was a private school. Probably shouldn't have done that because private schools are super expensive. It was a heck of a lot more money than I needed to pay, but I just wanted to get started in something. And so I chose a business program. And then I decided to concentrate in entrepreneurship. And one of the classes that I took was a marketing class. And it just really stuck with me. It was the most exciting class that I was taking. And so I decided that I was just going to, like, kind of go all in on it. And I think it was maybe my. I don't know if it was my sophomore year or my junior year of undergrad where I was just like, you know, I think I'm going to start a marketing company. I had no experience, like, starting a business before. I was just like, I think I'm just going to do it and let's. Let's see what happens. And so I had enough space in my room that I was able to, like, create, like, an office for myself. I wish I had a picture of it because it was pretty cool. It's pretty legit. And then I had called, like, Comcast. I got myself a business phone number. I mean, all within five days. I had just decided that I was going to start a business. And so I started the business and I had my first client within, like, the first two Days and it just kind of took off from there and it evolved into a bunch of different other things. And then I moved into more of like the working professional world and got into marketing and business development and I got a chance to work with a lot of great state agencies and sports teams partnerships in that area. I've worked with nonprofits and I've worked with lawyers and entrepreneurs of all kinds. And at some point, like, that was fun, but it wasn't fun anymore. I don't necessarily know what happened. I think my 30th birthday was coming around the corner and I felt like I was starting to have a midlife crisis. I was like, you know, God, I need help. Like, something just isn't right. Like I thought I was doing what I enjoyed doing and I love doing it, but I don't know, something didn't feel right about it. And so I had a really come to Jesus moment. And I was just like, hey, we've got to figure something out. And he was like, great, look, quit your job. That's the answer. You quit your job. And I thought, man, this guy isn't listening to me, right? Like I'm in the middle of a midlife crisis. You want me to quit my job? Like, this doesn't make any sense. And I did. And it forced me to do some of the most intentional work I think I had ever done. Thinking about who I wanted to be, how I wanted to feel when I woke up in the morning, the kind of money I wanted to make, the kind of people I wanted to work with, the impact I wanted to have. And that led me into Brand Builders Group, right? I get to not just work with, not just work with like these companies and these really big organizations that I don't feel really connected to. But now I get to work with like people that have this passion and a vision and this thing that they really feel called to on their heart to serve in the world. And just that, that, that lights me up. And that's how we, how we got here. That was a long story for how we got here, but that's how we got here.

I love it. And just when you go all in and you're on yourself, it's like magic, Magic happens. It's like there's no more holding back. It's like, okay, this is meant for me. And I am now this huge proponent of doing things that don't make sense, right? Like I left my eight figure company. Like that makes no right. It's when we start doing things that don't make Sense it opens up things beyond our mind of opportunities to start showing up and, and really fill in what your magic is. And I love it. And I know you've worked with so many different personal brands along the way and I know you've worked with me. I have, I jumped me as your client. Oh, Jesus. Right. Like I have jumped ship, pivoted so many different times, really trying to figure it out. And you helping me really need not necessarily niche down to a specific thing. And I, I kind of want to dive deeper into this because I feel there's a lot of noise on niching, right. You have to have your message dialed in. You have to like be an expert at this one thing.

Yeah.

And something. And you can challenge me on this. But something that I'm learning as I'm growing and becoming more into who I am is like I'm a multi passion being. Like, I love all the things, right. Like give me biohacking, give me personal growth, give me coaching, give me parenting. Right. There are so many things that I'm so excited and passionate about. And it's like we're taught like at least in bro marketing, right. Or how I see it is we're put in this box of like, well, if you're talking to everyone, you're talking to no one, right? This has been kind of the current theme and I want to talk about niching to you as your own personal brand and not having to be in this box of. Well, it has to be this way or it's not going to work. Because so. So how can somebody bring their uniqueness and their brand, their niche, be them.

Yeah. So I think, I think that as humans, right, like there are a bunch of things that we love and we enjoy and we can speak to and we can do and we can help people and in all of these different areas. But I do think though, if you're trying to become well known for something, there is like a level of applied focus that you have to have. Right. Because to the point that you made earlier, if you're just talking to everyone, then you're not really talking to anyone. And I think that there is a time and a place to be able to expand out. But if you're trying to become well known, if you, when you walk in a room or you're not in that room and people are talking to you and you want them to say specific things about you, then there is like a level of focus that has to be applied there, I believe. But I don't think that I don't I don't think that there's anything wrong with being like, multi passionate and having all of these different things that you enjoy. Go ahead and do that. Display those things. That. That's a part of. That's a part of who you are. But if you are trying to become well known for a specific thing, there is a level of focus that has to be applied to that thing. But you can still talk and share those other pieces of you. But if you're trying to service someone in a specific area, you do have to niche down. I do believe that.

Yeah, yeah, no, I totally. I totally see it. Okay, so if you're new, let's talk the newbies, right? Because I still have this problem is hiding behind learning. Right. It's like, how can we be less thinking, more doing, trying to create a personal brand, trying to understand what you actually are an expert at. Right. Because I think what happens is the perfectionism, imposter syndrome, self doubt, all the things get in our way. And it's like, I need to learn more before I can even put myself out there because I don't want to sound or be perceived in a certain way. So what are some things that if you're starting or you're like, okay, I really want to have a personal brand and, okay, I kind of. I kind of am an expert. Right. This is our story we're telling ourselves, but we don't really know if we're actually an expert or what are some ways that we can really start expanding our brand that feels in alignment.

Yeah. So for one, I think if you're just getting started and you have this, you know, you feel this push or this call to start a personal brand, I think that you have to allow yourself to try things on. Right. Like, it's okay if you're not exactly sure where you want to start or where you fit or what's perfectly right for you. But I think you have to give yourself grace in trying things on. I was working with two clients. I think one, this is a couple. This is probably about a year ago when her and I started working together. And her and I had gone through a lot of different iterations of what she was meant to do. She knew that she was meant to coach, but she wasn't 100% sure on what that was. And so we had gone through iterations and iterations of what that was going to look like. And at one point she was like, brianna, I think I need a break. I think I need a break. I think I need to stop. She was Like, I think I just need to allow myself to just, like, chill and relax and not put so much pressure on myself. And she came back after that break, and she was just like, bre, I have to tell you that taking that break gave me a lot of clarity. She was like, I spent all of this time within this last year trying a bunch of different things on. And in that process, it allowed me to see what direction I'm supposed to go in, where I'm supposed to be. And even in having that conversation with her, it opened up something for me of, like, it is okay to try things on, to figure out where you fit where you're meant to be. Right. And it's okay that you don't have all the answers. It's okay that you don't come in exactly clear. You can go get clear. Right. Like, you can find your direction. And so I think that there's so much beauty in the discovery process. If you feel called to do something, you're just not sure what it is. Go and try some things on so you can find what feels most natural and best to you and you feel confident when you do it. As far as feeling like you don't know enough, I think. I think that's more of a. I think that's a. Definitely an insecurity thing. I feel that too. Right. Like, I've definitely gone through that. When I started with Brand Builders Group, like, I came in with over a decade of experience, but now I was, like, having to teach people how to build these personal brands, and I started to feel like, man, maybe I'm unqualified. I did, truly. But I think that you have to just allow yourself to just lean in and do it. Right. Like, the confidence will come. The confidence builds over time, and you do find it. But for one, definitely allow yourself the grace and the space to grow into something that feels like your zone of genius. And then the other part of that is just doing it and trusting yourself and leaning in and the confidence will find you.

Yeah, Yeah. I like to look at it as testing. Like, you're a scientist and you're just testing things out. Like, test it. Don't believe me? Don't believe you. Just go out there, test it, and something with confidence. Right. How do we create confidence? It's by leaning into bravery and doing it over and over again. Right. We're going to build that confidence muscle by muscle, by doing the things that we're completely afraid of doing. Right. And so one of the things.

Sorry, I wanted to say this for you. You Know, I, as we were working on your brand, right. We also went through some iterations and the way that I've been seeing you show up lately seems so clear and you're so confident and I'm just like, that is so beautiful. Right? But it came after like couple of tries, a couple of test runs, right? And so that's so beautiful that I, that you're leaning into something that you feel really good in. And I'm just really happy about that for you.

Thank you. No, I really appreciate it. And, and tell me what you think about this. So I heard this and this really, really resonated with me, especially on like social media content, right. I think a lot of times people get blocked on what to share on social media and we're hearing all these different things. You' post every day, you got to post three times a day, you got to do the carousel, you got to do, how do we go viral? Visibility is my issue. Blah, blah, right? We're, we're like hearing all the noise from all the different directions. And this really landed for me and I want your thoughts on it was stop trying to create. Stop trying to go make content instead live your life and that's your content. And when I heard that, when it wasn't about like, oh, what can I create today? It was, what am I doing in my life right now? And that's my content. I went on a cruise last weekend or two weekends ago, not even thinking like, oh, this is content for social media. I was just living my life and having a blast doing it. And there was content that was captured in those moments in different videos. And I'm like, oh my God, this is so true. Like, just live your life and that's your content. Instead of being like, I need to have a content day and create all these different things. I think especially for a personal brand, it's like people want to see you living your life right? And like leaning in and doing the things and like, so for me, like, I want to create a movement of helping women make more income and an impact in the world, right? So it's like, how do you help people create that is by doing it yourself.

Absolutely, absolutely. I think when it comes to like social media and content like you, I think if you're building a personal brand, there has to be some kind of balance, right? Like there is a balance between the content that's like educational and it's teaching you. And this is value based content. Because I want you to take these things and do them because I believe that they will help you change your situation or your circumstance. But then there's the other part of social media that's meant to be social, right. And I think people often forget that. Like, it's meant to, you know, see how people are living their lives and what they're doing. Right. And, and, you know, people, people want to see that from you. People want to see that you're human and that you're not here to just lecture me and talk to me. Right? Like set up your. Set up your camera and just kind of film yourself, you know, around the house. Right? Like if you're, if you're a personal brand that speaks to moms, right. Only kind of see you teaching me about what to do and what to. How to speak to my children or things like that. But it's like I never actually see you in action. I never see you with your family, I never see you with your kids. I don't know who you are. There's nothing to connect to. So, yes, I do think that you have to create content that is just your life, Right. And not just creating content for the sake of. I need to prepare content so I can post on social media and hope that, that, you know, this will be my next client or something. Right. Like, social media is meant to be social and it's meant to be fun. It shouldn't feel like another job. And then that's usually when people give up on it. You're trying too hard.

Yes. Yes. Okay, so here's another question for you. So you're, you're getting the personal brand down, right? You're balancing. You're like, okay, I got my, my value content. I got my relatable content. I'm in harmony, right? Like, at least on social media, I'm like, okay, I got my store set up. You can see all different faucet facets of me, okay. But no one's buying. No one's buying. Okay, okay, no one's buying. No one's liking or. There's not a lot of engagement. Okay, what do we do? How do we start, like creating a movement? How do we start having people engage? You're doing all the things, you're doing everything right? You're following all the steps that you're supposed to do, but no one's buying. How can we shift. What's something we can start doing a little bit differently? Because we're done testing, we've done it, we figured it out, but it's still not quite having anyone buy.

Yeah, I think there are a couple of things that you have to consider with that. I think number one is how much time have you spent on social media? Right. If it's only been like a week or two weeks, we're just being impatient. Sure. Right. We're just, we're just being impatient and we haven't allowed enough time to pass before we're starting to like ask people to trust us. And that's another thing too. A lot of people are, we, you know, we get onto social media because we have access to billions of people on social media. But again, we're, we're forgetting that this is social media. This is not person to person contact where you have a little more opportunity to build trust with somebody. And so it takes a little bit of a second. There is a longer sales cycle when you are on social media. So you need to allow yourself to build trust with the audience. Right. And building trust comes by giving away valuable content and valuable content that people can use. Right. This isn't just like I'm going to tell you what to do, but I'm also going to show you what to do because people need to be able to, to witness and see the value for themselves. That way they come back for more and they come back for more and they come back for more. And now you've started to build trust with them. Right. And the more trust that you build, the bigger the ask can get. So I think one, we have to look at our time, how long have we been here? Two, have we built enough trust by offering enough value and value that allows those on social media who are following us to see it for themselves so they can come back for more value. And then I think the third thing is that oftentimes we put all of our eggs in the social media basket because we see that social media takes off for so many people, but you only see when it took off, right? Like you don't actually see the groundwork it took or the years that it took for them to get there to establish themselves on social media. And so by it's not that social media can't work for you, but I do think that you will always have a better chance with your off connections than you will online first. So don't put all of your eggs in your social media basket. Go meet real people, go talk to real people, create, you know, expand your network outside of social media and then you can have sales, right? Because you have a better chance of building trust with in person interactions. But if you're putting all of your eggs in a social media basket, especially in the beginning I think it's going to be really hard for you because social media is a longer game when it to comes takes when it comes to building trust a thousand percent.

Social media is a long game. And yeah. Where, where do sales come from? They come from people. Right? They come from people. And people will buy from you when they trust you. And it's like building that trust muscle and, and even taking it offline, taking it off social media. Right. How do you build trust with somebody? Because.

Right.

You don't want to be salesy scammy. Susan. Right. Who's like, oh, you started following me. Okay, let me sell you my thing. Right?

Yeah.

It's like people want to be seen, heard and understood. Right. Think of everyone as a child. Right. They all want to be seen, heard and understood.

For sure.

I think sometimes, like, even for me, when I first started getting sales, I was like so excited about the sale that I didn't even be like, is this a good fit? Is this my ideal client? Do I even want to work with this person? Because it goes both ways. It's like, it's like, do you want the sale or do you want to really change somebody's life and learning?

Right.

This is a learning for me. I'm like, oh my gosh. Like, I want clients who are excited to expand and learn and grow and become that next version. And like. Right, right. I look at myself as a visionary expansion for people. Let me share what's possible and beyond. Like, let's go to the moon, let's go fly. Right. But sometimes it's like, oh, we just want the sale. We just want the sale. And then that trust, it's, it's. That relationship isn't built in the way that really is going to expand us, to really help us grow. Because we want, like, for me. Right. Refer. Referrals. Referrals are the best marketing.

Absolutely.

Like, and how are referrals? Right. It's being.

Changing some. Exactly. But you also get a referral by changing someone's life. Right. Like a change life is the best form of marketing. Right. It's the, it's the reason that we, we look at a review before we go buy something. Because did it work for them? Right. It's like if it, if it didn't work, can't, can't really trust it. But if you're in person, you have a better opportunity of building trust with someone than you do on social media. I think it just takes a little second.

Yeah.

You just have to be willing to be patient. People are not willing to be patient. And I think we. We start to lose. I think we start to lose value. Not value, but we start to lose sight of the mission. I think once it becomes time to sell, right? It becomes more about, like, how can I sell myself? How can I get this person to buy? How can I get them to become a customer? Just like, wait, just relax. Like, let's give value. Let's have patience. Let's put it out there, Give this thing a chance to grow so people can really, truly understand it, Take it in. And then we position ourselves well for ourselves. But before, you don't want to ask too soon.

Yeah. And we're like, yeah, like you said, we're an instant gratification. It's like, I did the thing, okay, now I should receive. And I like to look at everything as, like, planting seeds, needs, right. It's just like, even if somebody isn't a client right now, it's just put yet in front of it. They're just not a client yet. And how can we keep building and showing up and creating value and the trust and like, hey, I'm here for you. I got you. I'm gonna support you whether you're my client or not.

Why?

Because I'm so lit up in what I do and how I show up that it doesn't even matter if you pay me or not. Right. I. I do free. When I do free things, I pretend I look at it as they paid me lots and lots of money. Like, you show up and that. And that's gonna create this attraction, that's gonna create this way for people to want to work with you. Because it's like, it's not even about the money. It's about the transformation.

Absolutely.

With or without money. And if, like, you're transforming people's lives even without getting paid for it, like, that's your inner world that's like, oh, I get to feel this good no matter what, whether I get paid or not. And when you start showing up from that place, from this place of I feel so effing good, like, I don't care, People are going to be completely drawn to that, and you're going to be a magnet.

Absolutely. I think that you kind of, like, attract that abundance to you because, like, you're. You're embodying that. Right. And you're just like, this feels really good. I know that. This is what I meant do. And if you keep following that, what's meant for you will come to you 1,000%.

No, I absolutely love it. And it's just like planting seeds, building relationships. Think of a garden, right? You don't pour water on it, and then it takes time before you even see a little sprout coming out.

Absolutely.

Yeah. No, so good. Okay, so what is something. Okay, here's another thing that I feel like we get caught up on, right? So I'm a coach, right? I'm. I do energetics, right? It's like all the energy behind it. 80 of it is your inner 20 strategy. However, like you were saying before, it's like people want results. People are going to buy based on the result that you're going to offer them. So some results are really tangible, really easy, right? Like, I'm going to help you get XYZ clients, right? Or I'm going to help you make X amount of dollars by working with me.

Yeah.

How can somebody do messaging around an intangible? How do we create an intangible into a tangible promise?

That's a good question. Okay, well, so give me an example. So, like, someone who, like someone who would be saying that they can, I don't know, like, they can make you, I don't know, feel. Feel less like, stressed and overwhelmed. Like, what. What would be the maybe, like, by work.

Let's, let's just use some, like, I can help you feel more confident so you can show up in the world differently. I'm being super vague right now, right? But it's like, I can help you with burnout, right? But burnout could look different for everybody, right? Or I can help you feel more peaceful. It's like, how do you, how do you measure the intangible? And I know we can do rating scales all from a scale from 1 to 10. You know, I feel this. But what are some ways to really dial in some messaging on intangible results that, you know, you can help somebody with? But I feel like a lot of people aren't necessarily problem aware. Maybe they feel overwhelmed and burned out. And burned out. But they're not necessarily like, oh, I want to hire somebody to help me with burnout. They're more like, I want. I want help with the transformation. So, like, what is the opposite of burnout, right? Like, where we can dial in that messaging and I think it can get a little lost in translation. So are there ways to kind of clarify that?

Yeah, well, I feel like if you're, if you're trying to convince somebody that you can help them, let's say, like, overcome burnout, or you can help them find more balance, right? Because I think that's what A lot of people say that they want. Right. That they, that they want balance. And some people don't necessarily identify with the word balance. I feel like that's becoming like a, a word that people don't like to use these days.

How do we become more in harmony?

Exactly. But I feel like the. If it's in your messaging, you want to be as clear and straightforward as possible. But it's not just the messaging that's going to be required for you to get your point across or to gain that belief right from someone or to get that belief from someone that you can help them achieve harmony or balance. I think it comes through in your personal stories and stories that you share, right. The, you know, in what areas of your life has that thing come up and then you share that story of these were the things that I did and this is how I achieved it. And I'm sure that you have multiple stories in your life where that same thing has happened. It's just like a different scenario. Right. And I think that is just like, if you can show people that I've gone through this time and time again and this is the strategy or the thing that I have used to achieve it, then they're more like, okay, well, you know what, I felt that before. Let me try this the next time it comes up for me. Right. Or, you know, I've, I've experienced that situation before. If this ever happens to me again or I'm in that situation right now, let me try this. Right. And so I think the only way that you can help somebody to see something that is intangible is by sharing your experiences and your life stories with them so that they can go and be like, let me try that for myself too. So I think it's, it's not just your messaging. You actually have to give story and examples.

Yeah. And the power of story is, I think everything, it's like life, artistry, you know, it's like, hey, let me, let me see what they're doing. And I think when you show up people, I feel like people buy from you when they want what you have.

Yes. Yeah, exactly, exactly. That's definitely a piece of it. And you have to be, you have to be willing to get vulnerable and show the parts that aren't always the best. And they might be messy and they might not, they might not be the picture perfect. Look, I think of what social media is, right? Like, everybody's always putting their grade A content on social media, but when we can see that you can be raw and vulnerable, yet you have the thing that I want. Right. Like you've achieved that thing, that it must work. Right. Like, I've gotten here, but I didn't get here without trials, tribulations, and the different experiences and stories that have shaped me to get here. So, yeah, I think that you definitely share your stories.

Yeah, I was. I'm reading this book, A New Earth. I don't know if you've read it, it's pretty deep. But he's talking about how when we show up, we show up in different roles. So it's like how when you're with your child, how are you talking to your child? Are you going to talk to your child the same way that you talk to a friend? Are you going to talk to your friend the same way you talk to a client? And so we're constantly like, in these, like, different roles and not really being our true authentic self. And I thought it was really interesting. Obviously Eckhart Tolle says it way better than I just described that. But it's like, I think it's the same with social media, right. I started. It's interesting. So I started putting myself in rooms with like seven and eight figure entrepreneurs, right? And I'm like, like, some of these people are like my heroes. And I have all this positive projection of like, oh my God, like, they've made it, they're it. And I'm in this comparison. Itis of like, oh, wow, I'm not there yet. Oh, gosh. But then when you actually sit down and have a conversation with them outside of social media, you're like, oh, they're like totally normal human beings and regular people. They're just regular people. And it's just circling back. Like, I'm digressing. Why are we not surprised here? But, right. We tend to get in this comparison. Itis. It's like, okay, I'm starting this brand, I'm starting this business. I'm doing all the things. Things, but I'm not where I want to be. And so I'm in what we call the gap, right? It's like all like we start being hard on ourselves because we're not where we want to be. Versus look how far you've come. Look at you. Like you, you got rid of your whole business to start over, right? And then went all in. Makes no sense. But it's like when we start doing things that don't make sense and it's like that's, that's when we really get to share our story. And it's like, look what I did, and it didn't work or look what I did. Right. And I think people really are drawn to that. And, and it's like, it's okay to have a March 32 if you want a March 32. Right. Like, who says we can't have it? Society. So what? Right?

Yeah, for sure.

So how do we bring in our uniqueness? So what are some ways before we, We. I know we're. We're coming to the end of our interview here. I don't like calling it interview. That's okay, sir. Let's cut that out.

Let's.

The end of our convert, you know, end of this conversation. But it's like, how can, how can people start sharing their story and also be authentic? Yeah.

I mean, I think you really just have to lean in to the things that have shaped you and the reason you started building this personal brand in the first place. Right. Like, when you felt the call or, you know, you, you heard about, you know, building a personal brand and what that could do and how that would allow you to help someone. I think you have to, like, lean into, like, well, why did I want to do this in the first place? You didn't want to just do it for no reason. There was something that happened to you, something that you experienced, something that you witnessed that led you to feel like, you know what, I have to go and do this for somebody else. I have to share this story to somewhat save someone else. I always tell people, you know, don't shy away from sharing your stories because you never know who you can save. Right. And if we're hiding from that, then the people who are meant to hear it never get to. And I also think that, sure, our stories aren't necessarily unique because I do think we're all living some version of the same story, but it does take hearing it from someone else. Right. Like, you know, if you've ever heard a message from someone, but it didn't click when they said it, but it. It clicked when someone else said it. And so it's just like, go out there and share your story. Lean into your experiences. Lean into the things that have, that have happened to you and that have shaped you and that are going to help someone overcome the things that you overcame and, and, and make it. And make it about that and just totally, totally lean into it and be willing to be vulnerable. That's the only way I think you can make happen.

Beautiful. I love it. Thank you so much for being here.

Thank you for having me.

So where can people find you? Where do you hang out the most? How can people connect with you? What's your dance?

Yeah, well, most people can find me on Instagram. That's where I spend most of my time. My Instagram handle is Bre does branding. That's B R I D O E S B R A N D I N G. Brie does branding. Now I can spell. So yeah, I hang out on Instagram. I'm also on Facebook and you can just find me at Brianna Medard. B R I A N A M E D A R D. And if you guys want to know a bit more about social media and how to ease into that with confidence for your personal brand, I also have in my link tree a wait list for my social ease method that will be coming out soon to help you navigate social media and personal branding with confidence and ease. And also I have exclusive, exclusive access to the free audiobook of wealthy and well known. If you want to build a personal brand and you really have a message to share with the world, this is a book that you want to read. So if you are following me on Instagram in my link tree, you will also find a link to that free audiobook to get you started on building a personal brand.

Amazing. Okay, and one last question before we go. What is something our listeners can start implementing in the next 24 hours to move the needle for their personal brand?

Ooh, that is such a good question. I think if you want to start moving the needle with your personal brand in the next 24 hours, you need to lean into storytelling. That is the best thing that you can do. Share your story. If you're not sharing your story, we have nothing to carry care about. We have nothing to value. We cannot see you, we cannot understand you. So if you're hiding away from that vulnerability aspect, you gotta let it shine, lean in, tell your story.

Beautiful. Thank you. Thank you so much. I'm so excited you were here today and this was so valuable. I cannot wait to share your gifts with the world and I just really appreciate you.