Caryn Meininger explains how to book high-profile podcast guests by ranking them on a ladder of influence, then building a show experience strong enough to attract them. Most say yes when asked directly, and existing guests can refer you to bigger names.
You're 600 episodes in, you and your brother like banter like no other. And you can share your voice, you can interview whoever you want. How do you get high level people onto your podcast?
So initially, we're faced with that and we call it the ladder of influence. You have C level players, B level players, A level players, and obviously A level players are like your dream guests. Okay, how do we build this platform as an experience? And then the video comes out, the clips come out. There's a marketing strategy behind it, so is the whole picture. So now that we have that show design, you start asking people, number one rule is, like, start asking. You never know if they're going to say a yes or a no. And we're very proud to every single person that we've asked to be on the show have said yes, except one, which was a very big level influencer in our space at the time. And we end up getting that person through a person that came to our show.
