1pagebos
PDF · 30 Jan 2026
This one-page promotional summary for the book Blue Ocean Strategy (by W. Chan Kim and Renée Mauborgne) defines the central idea: firms should create uncontested "blue oceans" via "value innovation" rather than competing in bloody "red oceans." The page highlights the book's international success (awards, bestseller status, translations), offers diagnostic questions to help organizations decide if the approach fits them, and points readers to the official website.
Questions this document answers
41 languages
Over 1,000,000 copies sold in the first year
Selected in 2007 as one of the thirty most influential books in the last 25 years in Taiwan.