A construction owner walks through how to tank his business: skip marketing, chase the lowest-bid work, take on projects he can't do, accept terrible margins. A reverse roadmap of what actually kills construction companies.
Chapters
If I wanted to kill my business in 1 year, what marketing would I do? I'd do little. I'd do it randomly. Only when it needs work. I wouldn't tell people what I do. How would I get projects? I'd just bid on jobs. I'd win work by being the lowest bidder. What type of clients would I be working for? Anyone who's willing to give me work, particularly the smaller general main contractors as they're financially terrible. What sort of risk would I take on? Whatever. I'll just sign whatever contract they give me. They don't negotiate anyway. What type of projects would I take on? Stuff that— it's not my wheelhouse. I'll do whatever I want. I don't care. Well, I'll I'll do anything I'll do for them. What sort of margin would you be okay with? Whatever I can make more on.