This is the secret to selling more...
In this short monologue, the speaker advises subcontractors on how to choose more persuasive language when selling their services. He recommends avoiding negative or limiting terms such as “most expensive option,” “upfront payment,” “can we sign the contract,” and “cheapest option.” Instead, he suggests using more positive, confident phrasing: “top of the line” for high‑priced work, “prepayment” for payment terms, “here’s the paperwork” when moving toward a contract, and “minimum option” for the lowest‑priced offering. The speaker claims that these subtle wording changes constitute the secret to selling more work as a subcontractor.
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