Ep. 11: How to Build Your Business with The Opulence Method

I'm telling you that having magnetic marketing and messaging is the thing that will really, really get the ball rolling if you're brand new. Welcome to the Prosperous Woman Podcast. I'm Claire Sellers, a business mentor and coach who is absolutely obsessed with helping you create the business of your dreams and your most prosperous life. Tune in for inspiring conversations with extraordinary women that will propel you towards becoming Welcome to The Prosperous Woman. I am so excited about this episode because I'm gonna be really breaking down the Opulence Method. And I created this method because I felt like so many feminine leaders and business owners were making business so complicated. And I've always had this ability to just see the ease and clarity in businesses, no matter the business, and to also be able to very, very quickly identify where the hiccup or the issue or the roadblock is. And I've tested this framework on hundreds of businesses brick-and-mortar billion-dollar companies, you know, ice cream stores down the street, you name it, I have run it through this framework and it checks out. And so what I want you to do as you're listening to this episode today is I hope you'll get out your journals and just kind of take note of this framework and really start identifying whether you have a business or you are hopeful about starting a business, or maybe you're really trying to scale your business, you know, into multi— Multimillionaire. Six, seven figures, I really want you to start to think about, you know, where could your business use a little bit of a tune-up or more strengthening within the framework of the Opulence Method? And just for context, my mastermind, which is for women that are scaling past $10K months upwards towards $10, $20, $30, $40K months, it's called the Opulence Mastermind. Mm-hmm. And that's why I call it the Opulence Method, because within this mastermind, I'm helping you create exactly this. Most women, you know, after the first few years of business, they actually don't have this framework in place as solidly as they could. And this is where we start to see businesses not only stall out, but we see business owners start burning out, right? Mm-hmm. And so this framework is also, —there to support you in terms of really prioritizing and identifying where you should place your energy and where to put your time and your focus. Because remember, one of the things I really love to teach in business and help women be aware of is, are you doing an activity that's actually moving the needle forward in your business? Is manually entering 5,000 emails into MailChimp a productive business activity? Probably not. Is, you know, updating your website when the current website is absolutely perfect, is that a needle-moving activity? Probably not. And so often we create these different tasks and things in our businesses because we're afraid of, of what's on the other side of the breakthrough. And so we create these kind of either menial or very substantial time-consuming tasks to prevent us from actually having to step into the next level. And so this framework really cuts through all the BS and just helps you identify where am I, where do I need to go? And I'm telling you, if you have these 3 pieces on lock, you will have a multi-6, 7, 8-figure business. And again, I've done the research on this, I've checked it out. So, and actually funny story that I'll mention is I got part of this framework from a very famous TikTok star named Keith Lee, who goes to different restaurants. And his framework is, he doesn't call it a framework, but he just says, you know, he started going to all these different restaurants and he started saying like, they like, you know, they have a marketing problem or they have a food problem or, you know, they have, you know, they have a, I forget what his third framework was, but, you know, he, or maybe it was just those two actually. I think I added the third. So he, you know, started identifying, it was like one of those two things that was out of, oh, I think it was location. Location issue, that's what it was. So he broke this down so simply and I started thinking like, how can I like make this work for all businesses? And that's where, you know, the framework was really developed and the Opulence Method was born. So I'm gonna stop talking about it and I'm gonna take you through it. So the first part of the Opulence Method is to have a self-selling product suite that you absolutely adore, right? What do I mean by this? I mean you need to love, be crystal clear, and be in full alignment with every single offer in your product suite. And for most of the women that I'm working with, we start with one-on-one. And then we move into group, and then maybe there's some, a membership, or, you know, I have other clients who have really big followings and we move right into a group or a membership. It doesn't matter. It just matters that you have a self-selling product suite that you absolutely love. And what do I mean by self-selling? I mean that your products take your customer on a journey, because the biggest thing about business is— Yeah. Clients. If you don't have clients, you don't have a business. And so we have to create a product suite that retains clients so they stay on a journey with you, they want to stay on a journey with you because they're getting results because you're good at what you do, and the product that you've designed is helpful to them, right? And so they wanna stay in your world 'cause they already know, like, and trust you, right? Yeah. And so this is where the self-selling product suite is really, I would say, like the primary pillar of the Opulence Method. So I'm gonna use my own business as an example. So, you know, my clients come to me from all different places. I have a huge referral network actually just from organic referral because, you know, people, that's the best kind of business there is when people love you and they get great results so they tell all your friends. All their friends. That's the ideal, right? So, you know, with my business, women come to me most often through the Dream Accelerator, right? And I'm bringing them into the Dream Accelerator through my funnel for that program, which I'm not gonna really go deep into funnels, but every single product in your self-selling product suite needs to have a sales funnel. And what is a sales funnel? It's not as big and scary as it sounds. It's simply a way to lead people into your offers. So for me at the moment, and historically for the last couple years, the funnel for the Dream Accelerator has been the Dream Clarity Challenge. So I enroll, I fill the top of the funnel with women inside the Dream Clarity Challenge, and whether or not they continue into the Dream Accelerator, they get massive value within the Dream Clarity Challenge. They tell all their friends about the Dream Clarity Challenge because they're like, "Oh my God, this is so inspiring. I'm making all these changes in my life. I feel so, so good." Yeah. "Like, I feel supported." And most of them, a lot of them actually eventually do end up joining the Dream Accelerator, right? So that's step 1 in my product suite. Then I have step 2, which is the Opulence Mastermind, which I've told you about in the beginning of this episode. And so, you know, Opulence, a lot of the women in the Dream Accelerator graduate into Opulence, or some of them will do a second round of the Dream Accelerator if they wanna stay in that container. Mm-hmm. And I also have for the Opulence Mastermind, my sales funnel is the Prosperity Challenge. And so I bring a lot of women into the Prosperity Challenge. I let them experience my strategic and energetic teachings, which I don't teach in the Dream Clarity Challenge, but I know women who are scaling to $10K months and beyond, they need strategy and they need energetics, right? Mm-hmm. And so I let them experience that. Experience that within my challenge. And then a lot of them end up joining me in the Opulence Mastermind, right? And a lot of those women will probably continue on with me in the Opulence Mastermind because they can keep going with me in their business journey. And once a coach understands your business and understands you and knows how you put up blocks for yourself or knows how you sometimes will pull out during a launch or whatever it might be, it's really in your advantage to stay stay with that coach so that, you know, you're not having to retrain or reinform a new mentor on how to support you, right? So that's just an example of how my product suite is self-selling. Now at the bottom of my self-selling product suite, I would say we have Instagram and we have the podcast. I also do free masterclasses. Mm-hmm. I also do retreats. So a lot of women from my retreats, they'll join either the Dream Accelerator or Opulence. So as you can see, everything is connected, right? And everything is basically, are you in the beginning stages of your business or are you in the scaling stages of your business? And everything I do is inviting women into my world and giving them an opportunity to stay for as long as it serves them. Mm-hmm. By creating products that A, sell themselves and that have longevity, right? Because again, when you're building a purpose-led business, your business is designed to move and groove with you over time, right? So that's really, you know, and that's something that's super important to me because I don't wanna help you build a business that in a year you're gonna be like, I want nothing to do with this. I wanna, you know, burn it to the ground, right? Yeah. Like when I have kids, when I get married, like I am quite certain that I will do something around love or something around, you know, building a business while being a mom. Like that feels so clear to me and that's gonna be so on brand for me because I built a business that moves and grooves me and it moves and grooves with me and is built around my life, right? And that's really the type of business that feels easiest and most aligned and most fulfilling. Most fulfilling, right? And most prosperous, right? So that's the first part of the framework for the Opulence Method. Now the second part of the framework is something that I will do a whole episode on at some point. It's magnetic messaging and marketing. This is, I think, the thing that people struggle with the most is how to convey their offers and how to properly position them in a way that their ideal client not only says, "Oh yeah, that's me," and, "Oh yeah, that's what I want," but gets them to the point that they're like, "I want the link," and then gets them to the point where they get their credit card out and they're like, "I'm willing to invest in this program." Yeah. And this is the piece that it's a skill. It is a skill. And I've invested tens of thousands of dollars in helping women really, you know, helping myself with experts learn how to message and market. And now, you know, in both of my startups before I started my business, you know, I had my two different startups that I was on the founding team of. I was deeply involved in the messaging and marketing for both of those. And so I'm fortunate that I've had that training. And it's a very different world when it is an online lifestyle business, right? And so I just wanna tell all of you, like those of you who are struggling with creating content, struggling with writing sales pages that people actually enjoy reading or that convert, or those of you who feel like you're, I don't even like to say this term, but quote, struggling with sales, I just wanna tell you that— Yeah. It's not your fault and you can do something about it. Because I'm telling you that having magnetic marketing and messaging is the thing that will escalate your business and will really, really get the ball rolling if you're brand new, right? I've seen women with, you know, 100 followers have easy $10K months just through using this method and having magnetic marketing and messaging. If you don't know how to effectively communicate, you're gonna have a really hard time selling. I'm not saying it's impossible, but it's going to be much harder. And the other thing I'll say about this is that, you know, it's when you're in it, when it might make sense in your mind, but this is where mentorship, especially long-term mentorship, which is what I provide in the Opulence Mastermind, it's 6 months, like long-term mentorship where you can really have someone in the play of your business, like in the Google Doc of your sales page, like reading your Instagram post and sharing with you, "Hey, if you move this hook here, if you move the call to action here," just these little tiny tweaks can literally be the difference between someone coming into your world or not. So magnetic messaging and marketing is number 2 of the Opulence Method, and it is So, so, so important and something that I'm a true expert in and so passionate about. Now, number 3 is irresistible energy. And the reason that I made this part of the method is because I really believe that you can feel when someone believes in what they're offering and when they don't. And there have been times in my life where I have offered something that I wasn't 100% uncertain on, or I wasn't 100% clear on. And those launches were struggles. Those— writing those pieces of content, writing the emails, writing the sales pages, it was an uphill battle, right? And it's because my energy wasn't 1,000% behind my product, and my energy wasn't 1,000% behind my marketing and my messaging. Mm-hmm. I'm telling you guys, when you are so crystal clear on your product and you are so crystal clear on how it helps people, the transformation it creates, exactly who it's for, exactly who it's for, your energy will automatically be absolutely irresistible. And people feel this. People feel this. And I want you to just think about someone, maybe a coach that you know who has magnetic energy, who has this irresistible energy. Yeah. This je ne sais quoi, and think about her and think about, you know, what is it about her that makes her so special? So this is where the irresistible energy really comes into play. And I believe that the irresistible energy is actually a byproduct of the product suite and it's a byproduct of the messaging and the marketing. And so the Opulence Method is, self-feeding in itself. You need to have all 3 of these. And the thing I want you to, to hear as you're identifying where you might have room for growth or where you might wanna put attention in your business or where, you know, you might have an opportunity here is oftentimes there's one that you're super strong at and there's one that, you know, you really have room to grow. Mm-hmm. And so as you're listening to this, like just kind of put in order, like which one are you strongest at? Is it the self-selling product suite? Is it the energy? Like, is it the messaging and marketing? Like which one are you actually the strongest in? And I want you to self-identify this. And the reason that I like to do this audit is because once we know where we are, then we can really get clear on— Claire Sellers. Where we need to go. And so instead of just saying like, "Ugh, it's not working," or, "I'm not seeing clients," or, "I'm not seeing sales," let's break it down. Let's use the method and let's actually see where do we need to dig in and where do we need to get to work and where do we need to create space for you to learn and grow the skills that will make your business really thrive and grow? Because I know this, Mm-hmm. With all of my soul, when you have these 3 things in place, you will have a thriving business. And not only will your business thrive, but it will feel easy. It will feel easy because in a lot of ways, your business starts running itself. So I really want you to do this self-audit. This is an invitation for you to really do this self-audit, rate where you are, like which one are you the strongest in? Which one are you, do you have the most room for growth? Growth in? And then just identify for, you know, the 2 that you're not as strong in, what is one action step that you could take that would help you get closer to feeling like this is actually the strongest part for you, the strongest part of the method for you? And, you know, a lot of times you're not that far. It is, it is crazy to me how sometimes just learning how to write content in the right way, learning about different types of content, learning about different types of buyers, learning how to write sales pages, learning an effective launch process. Like these are all the things that I literally teach you in a step-by-step way inside the Opulence Mastermind. And we do it in a way that works for you. So I'm not the type of coach that's like, [FOREIGN LANGUAGE] I only know how to build one type of business and that's my business. I've helped people build hundreds of businesses over, I think it's like 30 different types of industries at this point, I lost count. But like, I understand business and I really understand how to identify blind spots quickly. And that's what we do in the Opulence Mastermind. And that's why most of the women end up making their investment back within the first or second month because like, It's just, you're not that far. And so I really want you to hear that, that being on the path of entrepreneurship is not for the faint of heart. It's also not difficult. I do not subscribe to that. And I want you to know that being in a container with an expert and just having the support and in addition to the framework can literally shapeshift your business. And you could go from $10K months to $50K months within— Yeah., you know, 1 or 2 months. And I say that because I've seen it not only in my own business, but in my clients. So I hope that just reviewing this framework and digging deep into this framework was helpful for you. I really encourage you to take the, the Opulence Method self-audit, identify where you are. Again, identify those 2 action steps. If it's helpful for you, I would love to hear what your 2 action steps are. You can drop it in the comments or you can DM me at It's @clairesellers. I would actually love to hear what your action steps are and see how I can support you. I love being in conversations in the DMs. Like it absolutely makes my day. So feel free to slide into my DMs. That's a genuine offer. And if the Opulence Mastermind feels like it might be the right place for you, I really encourage you to just reach out to me, shoot me a DM, say, "Hey, curious about Opulence." I would love to tell you more about it. We'll also link the sales page in the show notes. And I just really believe in this method because I've tested it. It's tried and true, and I've seen it absolutely transform women's businesses and lives. And so I hope that you will use this tool and this method today as a way to really quantum leap your business and step into the next version of not only yourself, but of the empire and the legacy that you're building. Yeah. Can't wait to hear what you think. I'll see you in the comments and over in the DMs. Thank you for tuning in to the Prosperous Woman Podcast. I am so grateful for your presence and for being a part of this community. Feel free to DM me @itsclairesellers on Instagram. I would love to connect with you and hear what resonated with you in this episode. Don't forget to subscribe to the show, and if you enjoyed what you heard today, leave a 5-star review. Your feedback Your feedback means the world to me and helps me reach more incredible women just like you. And because I love to spoil you, just DM me a screenshot of your review on Instagram and I'll send you my free Prosperity Activation Course as a thank you. It's my way of investing in you and your dreams. Thank you.