Ep. 50: Discovering Your Soul Style with Jenny Greenstein

How do we create an aesthetic that both meets the moment of where we are, but also like where we can hold ourselves? Because we should never just abort mission on, you know, staying authentic and true to ourselves.

Welcome to the Prosperous Woman Podcast. I'm Claire Sellers, a business mentor and coach who is absolutely obsessed with helping you create the business of your dreams and your most prosperous life. Tune in for inspiring conversations with extraordinary women that will propel you towards becoming the prosperous woman. Hello everyone and welcome. I am so excited for today's episode. I have my incredible client, Jenny Greenstein, on the show. She is one of the most incredible stylists in the world. She's based in New York City. She's the chicest of the chic inside and out.

Jenny, welcome. Hi, how are you?

Yay, I'm so excited. Jenny has been in the Opulence Mastermind for almost a year now, and she just shared with me that her revenue actually increased by 103%.

Yeah, in the last— Big year.

Yeah, in the last like 11 months. So we are just excited about her business expansion, her business explosion, and she is launching a new group program, which we're going to be talking all about. Jenni, I cannot wait to get into all the things. And you're also going to give us some tips on just how you work with your clients to help them really match their wardrobes to the women that they're becoming, because your process is not just clothes and cool outfits. It's— Yeah. So much deeper than that. And that's really your it factor and your uncopyable edge. I don't know any other stylist that's doing the work that you do. You're a Co-Active Coach like I am, and you're really taking an inside-out approach to fashion. And that is just so, so, so unique. And the, the transformation that you create for your clients is just next level. So let's get into it. I realized before we started recording, how did you get into styling?

Were you ways into this? Yeah, I mean, I honestly, I can't think about a time in my life where getting dressed didn't matter to me. I think there's something genetic there. I think there's something nurture. I come from like a line of my father and my father's mother and my aunt have always been drawn to aesthetics and appearance. So it's really integrated into my core being. And I can recall, I mean, I think the First time in my life that I was really conscious of my self-expression was probably in 7th grade, which was— it's a pivotal moment because you're kind of like really shifting and moving into like pre-puberty or like tween life. And it really mattered to me what I wore and it really mattered that it was mine and it was unique. And then I kind of went through obviously a lot of transitions in my own becoming process through middle school and high school and college and whatnot. But even at that beginning stage of my life in 7th grade, I always knew that I I wanted to do something styling related. I just didn't really know what that meant, nor did I have the language for it. But I can literally remember sitting in my bed at 12 or 13 years old and almost creating an intake form of basically what I do now. What's your name? What is your style? What are the words to describe it? What colors do you like? Um, what designers do you like? So I was almost doing it in like a play-based sense, and it really just evolved with me. I'm definitely one of those people that always knew what I wanted to to do. It wasn't like something that, you know, I went to college and I, you know, then I was in the world. And it really, it's like I was born to do this work. And it's always been a part. It's always been a part of my story. And I really always knew that this was the line of work that I would land in.

It's so interesting because very few people can say that. And I'm sure as a coach, you see this a lot. Very few people nail it from the beginning, you know, where they're just like, I want to be a doctor and that's that's what I want to do and I'm fulfilled and happy doing that for the rest of my life.

Now that I have two kids even who are 10 and 6, I mean, they're young and it's not like they're telling me that they have, you know, a direct path of what they want to do. And just like hearing anecdotally from other kids and even, you know, obviously talking to my peers and adults, like people sometimes just fall into lines of work and, you know, obviously they figure out what they want to do as they're in their becoming process and what they're drawn to. But yeah, this was definitely something that was very embedded into, into who I am. And it just, it feels very naturally aligned for me.

Do you think that that's like a lifetimes past thing?

Hmm. So interesting. I don't know if I've ever thought about it like that, but I definitely feel like it's like my life's work.

Yeah.

Like it's definitely very purpose-driven because like you said in your opener, style for me is so much more than what you wear.

Yeah.

It's all about your lived experience and really, you know, taking deep dives into your inner self and your inner world and making sure that that's reflected outward. And, you know, I went through my own process of becoming, we all do, and I really went through some really challenging times when it came to like understanding, you know, my own authenticity and what that really means. Obviously there is a time and place for exploring, you know, especially as you're growing and as a young person. But in hindsight, when I think about, my childhood and my personal style. I wish I had the knowing of how to really tap into my sense of self and my, like, authentic self and really had the tools to figure out what my own voice was saying and was able to harness that. And that is something that I've been learning as I evolved as a person. And through that process and through that journey, I've really been able to accomplish that. And I want to empower other people to do the same, whether it be, you know, they're my peers and they're adult people, women or men. Or, I mean, in my dream, I'll be doing this with tweens and teens at some point so that we can kind of get in there early and give them the tools that they could not have to go through all of the, you know, the growing pains that I had to, and they can kind of get those integrated at a younger stage.

Remind me to talk about the teen/tween offer because that could be amazing.

Yeah, I know.

You mentioned that before, but I think that, you know, it's true. Like it really is this work and, you know, whether it's business or fashion or health and fitness, or career, the earlier you can address and start the unearthing and the exploration process, I just think the more expanded and actualized you become sooner.

Totally, totally. Now that I have a 10-year-old who is in kind of like embracing that almost middle school stage, and I, I'm seeing her in her becoming and her identity is really like, it's blossoming. It's making me that much more eager to kind of get in there early, you know, because I mean, obviously able to parent her with those tools. And how wonderful it would be to like be able to offer that to other people, her kids her age, obviously maybe a little bit older, but even working with mothers, like language and how to, how to mother your tween child. I think there's a lot of rub and friction there when a young girl is in her becoming phase and, you know, really starting to try things on.

Yes, totally. And it's what I love about your business, and this is something I'm so passionate about, is you, especially now through the work we've done in Opulence, your business is set up for you to create that additional offer. You know, I always say like your business needs to move and groove with you through all your life stages. And that's really the beauty of what we've done over the last 9 months together. And we're still doing this is really dialing in your one-on-one so that that's really for a certain type of person. And then we have your group for adult women, and then it would be so natural for you to have a group offering for teens, tweens. and that probably wasn't something that you were so passionate about before you had kids. You know, it was on your mind, but now that you're in it, you're living it, it's like that is the next body of work.

Definitely. I mean, I remember even when I was pregnant, I was thinking to myself how complicated it was to get dressed.

Yeah.

And my niche became women who were postpartum, you know, or going through nursing and what does that look like? And, you know, obviously there's so much transforming through the process of becoming a mother. So that became a real area of focus while I was going through it. 'Cause I was like, if I'm having having such a challenging time doing this, and this is like my life's work. I can't imagine what just the average woman feels like and how disconnected they feel from their sense of style who are going through this.

Totally. And it will continue. There will be new areas as you go through new thresholds that you'll want to bring into your work. And I'm curious, you are a Co-Active coach, and everyone listening has probably heard me talk about Co-Active. I wholeheartedly endorse it. So many of my clients are Co-Active coaches. I really believe it's the most comprehensive coaching program in the world. It's also the largest and the oldest. But you, before you became a CoActive coach, how were you bringing in the inner work into styling? Was that an official thing that you were doing, or did coaching kind of help you formalize the process?

So there was definitely a coaching aspect to what I was doing before I did my CoActive training. And I think that that was born from my own personal growth work. When I was in my 20s and before I launched Your Soul Style, and I was working in corporate America, but I was working in the fashion industry, I went back to school to get my master's in social work. I went to NYU.

No, that—

So had I not been a stylist, I absolutely would have gone down the path of becoming a therapist.

Yeah.

Obviously, Your Soul Style is really the marriage of both. And I didn't finish that master's program. You know, I had kids, I was working full-time. It all became a little bit complex. But there was always that calling to get some type of training outside of just like my own growth work and, you know, reading, you know, hundreds of personal development books and all of that, that was a little bit more formalized. And then one of your other clients, Jamie Lugo, I learned about CoActive from her. She shared it and she started to talk about it in on one of her Instagram stories. And I was, and it just was during, it was right when the pandemic started.

Yeah.

And my work was really shutting down. Obviously I wasn't seeing one-on-one clients during that time. And I was like, here's an opportunity. I have time and space to do this program. It feels like the right thing. I really am hungry to do some type of degree or certification program to help inform the process. And I started to research it and it just all made sense. And that's when I kicked it off. And throughout, you know, the pandemic when I was home, I finished the core curriculum and then I actually paused after for a bit because I got back to work and things got busy. But then I returned and finished the certification, which I finished. about a year ago. I guess it was last January.

Yeah, I think it's interesting, and I'm curious to hear your opinion. Like, people always ask me, do I need a coaching certification to, to start or to scale? And honestly, I think it's nuanced. It depends on the person, it depends on their background, it depends on the type of business they want to create. But I'm curious for you, what did getting that certification open up for you in your business? And in your work?

Well, I think like by going through the process and going through the exercises, I really learned that a lot of that can be integrated into the core work of what I do.

Yeah.

So a lot of those tools in terms of like core value work, lived experience work, processing, I was like, this is stuff that I'm really already doing, but now I'm learning it at another level. It's much deeper, it's much more complex.

Yeah.

And I have really evolved the way that I work with clients because of it. And all of those tools are now integrated into my process.

Yes. Yeah. You know, and this is a little bit of like a tangent here, but for me, I signed up for CoActive because I was lost. You know, I wasn't, in retrospect, I've always been a coach, you know, like I was always starting businesses even when I was like 10 years old. I was always interested in the work I was doing as a coach, as a leader in startups and even like working in theater and being a coach in that way. But I joined CoActive because I was like, I don't know what my purpose is. You know, so it was, I came in at a different angle than you where like, I hadn't had a coaching business previously. I realized that this is what I, it just clicked. This is what I wanted to do through the work of CoActive. And so when people come to me and they're like, I don't know what I'm supposed to be doing, I just wanna do something that's meaningful, I recommend CoActive even if they don't wanna be a coach because the work that you do in that program helps you uncover who you truly are. Mm-hmm.

Mm-hmm.

Sure. And in the process, it gives you the framework that you can then use with your clients. And I think your experience, it sounds like it was— it gave you the tangible tools and framework that you were doing a lot of anyway, but it gave them in a more concrete way. So what is your method? Like, it, it's almost like mysteriously magical to me, like the work that you do with these women. Like, I've seen some of like your before and afters and just you tell me about just the insane transformation that your clients go through and working with you. And I just love to hear like a woman comes to you and what is like her point A to point Z.

Mm-hmm. Yeah. No, I want to answer that, but I just want to also say one thing is to what you were saying before is as far as like CoActive, prior to doing CoActive, I would probably, you know, like if you were to meet me and say like, what do you do for work? I would obviously say like, I'm a personal wardrobe stylist, right? Now fast forward many, many, many years later of practice and now like with the certification and the coaching, it feels almost uncomfortable calling myself a personal wardrobe stylist. It like just scratches the surface. But that's not what you are. I'm so much more comfortable and confident calling myself a coach and it feels so much more aligned. So that came through going through the certification as well. And I was like, oh right, like I'm not actually just a stylist, I'm a coach. That's what I've always been doing. And now I have the language for it. So that's just something else I wanted to mention. But as far as the way that I work with clients, it's like, you know, women— I have a handful of men. The majority of my clients are women though, so I'll just speak to the women.

Yeah.

A woman comes to me and there's obviously, you know, there's lots of different moments and points in time that a person would seek out support. And I actually think the people that are drawn to me because they read my bio and if they follow me on Instagram, they are coming to me because they are willing to do that deeper excavation and that deep reflective work. So the way that I work with someone is they, you know, they tell me where they're at, cut, whether it be, you know, I'm just lost in my closet or, you know, nothing makes sense anymore, or I just got divorced and I'm really disconnected. Help, help, help. Before I do anything with a client, before I even touch and feel clothes, we have a 2-hour, what I would call now, like, you know, style coaching call where we go through— literally, we unpack a person's life story starting from like the basics, beginning with like, why are you even here? And not what your style is, but like, why is this your style? And we need to really understand like What was it? What is it today? And what are we moving towards? So there's a lot of goal setting involved in it. And then we kind of go through the person's, I don't wanna say like their entire life story, but so much comes up through understanding a person's life story. 'Cause I think a lot of times we dress and we style in what I like to call default mode, which is unconsciously. So we are putting on clothes because we are on Instagram all day and, you know, blogger A, B, and C has worn this. This, or, you know, this magazine or this editorial said to wear this, or my mom dressed like that. So that's just sort of natural to me. Or I work in, you know, I'm a lawyer or I work in finance. So like, yeah, like I just wear suits. That's just like what I do. That's the uniform. That's the expectation. So I like to strip away all of that. I really like to figure out a way to tune out all of that external influence and noise so that we can really harness our own voice and our own intuition. Because once we arrive there, then we can really tap into our authenticity of like, what is my own voice telling me. I don't really wanna listen to those external voices anymore because when we do that, not only do we feel almost like disempowered, like we're not making choices, listening to our own voice and listening to like, you know, our own intuition, but we can feel like we're wearing a costume and it's not individualized and it's not unique. And it just feels like blah, honestly. Like it's just, it just feels like meh. Like it's just not interesting. It just doesn't feel aligned, you know? And most people wanna wake up every day and walk out the door. Mm-hmm. And not go into their closet and, you know, have like 100 things lying on the ground when they leave and step into the world, like hodgepoding some together and feel like they just like left, for lack of a better word, a shitstorm and walked into the world and they're just like, I don't even know what the eff I'm wearing. Like, I just like hodgepodged this whole thing together. It doesn't feel like me. I feel uncomfortable. My feet are killing me. This pant is squeezing into my waist. This color feels awful. These clothes are like, I have holes in them. Like, what's happening?

Yeah.

And then you're sort of expected to like walk into your business, your work, your parenting, your date night, and feel empowered. Like you're starting from a complete deficit.

Mm-hmm.

So we need to like figure out the basics, you know? And, and by figuring out the basics, we need to figure out like, what is my actual style? And you know, we, I, I ask a ton of reflective questions. So we talk about like, what, what is influencing your style? I like to understand where a person is from, like literally geographically where they're from. their culture. You know, I've had clients, they are first-generation Americans, their families are from another country, and they're trying to like bridge the gap between like their culture and their heritage, and then figure out how to dress, you know, like in, you know, a different way because they've grown up in America. And how do you bridge that gap? That still means something to me, but like, I want to feel— that's not where I was born and where I was raised, but how do I integrate that into my style? So geography, culture really matters. The external noise of like that's coming at you. There's your, there's your current day life as well. I mean, I've had clients come to me and tell me, you know, I come from sort of humble beginnings and my husband comes from like a wealthier background. And, you know, I'm really conflicted because like I wanna dress a certain way, but I feel like a certain pressure and expectation to look a certain way because they're super refined and they're super polished. And now I just feel like I don't even know what to do anymore. So we have to have these kinds of conversations that we can really like distill down, like, again, like, what's mine and what's theirs? And drawing that line in the sand. And once we do that, then obviously we can talk about, you know, okay, so now that we have an understanding of where this is all coming from, what is your style? You know, like, what are you attracted to? What are you drawn to? What are your core values? What is your lifestyle? What music do you listen to? What inspires you? And we go through those kinds of reflective questions. And then I guess you could think of it as almost like building, like, literally style from the inside out, like layer by layer, by layer, by layer, leading into mood boarding and figuring out like, now that we've had all of this dialogue about it, like, what does this visually look like? And I always have clients and myself, we do a collaborative Pinterest board. So they're dumping in images and I'm dumping in images of what I feel like their style is, but maybe like their 2.0 version.

Mm-hmm.

And it's interesting what happens when you do that visual exercise because what clients start to notice is, especially the ones that say, I don't really have a style, what they arrive at by going through that the initial conversation and now mood boarding is, oh wait, I actually do. Because what you see when you do that kind of pinboard or that mood board is that there's a consistency as to what they're attracted to. Color palettes, shapes, aesthetics, like overarching aesthetic. And they're just like, I didn't even realize that I liked X. I didn't even like note that in my brain, but clearly I'm drawn to that because over and over and over again, I'm pinning these looks that are just completely consistent. So then we have like a visual of what that all looks Once we now have, you know, we're able to name it, understand it, now we have like a visual of what that all looks like, then we can go out and gather, you know, then we can shop and gather those pieces. Once we go and gather those pieces, then we can take them and integrate them into your closet and then we can create head-to-toe looks from that and then create, you know, I like to tell clients that, you know, especially clients that are in a very deeply transformative place, we are going to land at an aesthetic and a style that feels aligned and right for you. But I also want to be honest and transparent about that. Mm-hmm. Fact that because you're in a transformative space, some of this is trial and error too right now.

Yeah.

Because we're like testing the waters a bit and that's important too. And even though it might feel slightly uncomfortable, it's important for to do that step cuz then you could even refine it further and become that much more intentional about what your style is. But practice, it's like there's some practice in there.

Yeah. It's so helpful. And I'm sure everyone listening is like, oh my God, this makes so much sense. It's like when you think about hiring a stylist, most start at the last step.

Sure.

Or perhaps they do a mood board. You know, I told you I worked with a stylist and it was basically just like, here's some looks. That was it.

Yeah, I like to call that style from the outside in.

Yes.

Not from the inside out.

I was just gonna say it's like the revert, you know, it's like, but what's interesting and when you share about your process, it makes me think like so many people are kind of dressing the part. But it's not the part that they actually want to be playing. Do you see that?

Yeah, absolutely. 100%. I mean, like, you could think about it like this. This is what you just said made me think of this. If— and Claire, I think we actually talked about this because you were going on a trip and you were planning on, like, your, like, vibes for the trip. And, you know, think about, like, going on a trip. So, like, dressing for the part. Like, you're going to an environment that's, like, not your, like, natural habitat, so to speak. Like, and I experienced this too, like, I literally was just in like Finland last week and I was like, what do I wear in Finland? Like, how do I stay like extremely warm but still look really cool at the same time?

Yeah.

And like myself, right? So we go to these, you know, we've kind of taken out of our habitat and we like want to like dress the part, quote unquote, of like where we're going to, but we also need to like hold ourselves in that, right? Like we can't completely like jump ship and adopt the like new environment. So it's like we have to like retain a piece of ourselves and how how do we create an aesthetic that both meets the moment of where we are, but also like where we can hold ourselves? Because we should never just abort mission on, you know, staying authentic and true to ourselves. And, and I, and I work with clients a lot on that too, because there is a piece of like dressing for the part. Because maybe there is the like crunchy hippie boho person by nature who works in like finance, you know, like how do you sort of get that person to feel appropriate for work in that corporate super buttoned up environment while also staying true to themselves so that they don't have to compartmentalize different aspects of who they are in the different areas of their life.

In that example, and probably in many different examples, you can see after you shared your process why it doesn't work to just give people new outfits.

Yeah.

You know?

Yeah.

It just doesn't work, you know? And one of the things that I think we really resonate with each other with is like, I'm a root cause business coach. I'm not just gonna tell you like, follow this launch strategy and you'll be good, or like, just do this one-on-one offer and you'll make X amount. It's like, I have go back to why are you here? What are you doing? Why does this matter for you? Why is this aligned? Creating the actual purpose-rooted brand. And I think you're doing the exact same thing because if you just say like, follow this strategy or dress more feminine, here's some floral dresses, it's never going to feel right. The alignment has to come first.

Definitely. And I mean, I so appreciate that with you as my coach because I can even think of a time when you were— or many times— but when you say to me like, that's not going to work for you because you know me so well by You're like, you're the type of person who needs this or that, you know, like, I know that that is not going to feel right for you because we've worked together so long. And I so appreciate that, like you helping me to name it. And I'm like, oh, you're like, thank you for seeing me. Thank you for seeing me and meeting me where I am. It's not a one size fits all. It's individualized. And yeah, I work like that with my clients as well.

So when people, people listening, they obviously like they should join your group, which we're going to tell them all about. And we'll link it in the show notes, or they can hire you one on one. But for people listening who they're like, what she's saying is making a lot of sense, all I wear is Lululemon, and then like stiff jeans that feel uncomfortable. And like, I don't like the way I dress. Where would someone start with this journey to even just take one step towards feeling more aligned?

Well, the first thing that I would, I would say is start to think about almost how to define your style, like not past and not even present, but but like future, like what are we, what are we goaling towards? And you could look at like a million adjectives and just kind of say like, what are, what are the 5 words that help me like describe my style?

Mm-hmm.

Just kind of get a little bit focused from the jump. And I'm just a huge advocate of mood boarding. Like I just really think that that's one of the best tools. And Pinterest is like, you know, free and you can go online and you can do it. You could do it while you're lying in bed going to sleep for 5 minutes every night as a practice. But start to understand visually what you're drawn to. And like I said earlier, you will notice that there is a consistency of what you're naturally attracted to. Like trying to like quiet the noise, like not the shoulds, like I should be doing this or I should be wearing that or this is what's current so I should or shouldn't even, like you could even say shouldn't. Like people are like skinny jeans, I should never wear skinny jeans again because like XYZ said that I shouldn't. And then like 2 days later they're like, actually you should. You know what I mean? You're just like, what? I don't understand. You said I shouldn't. Kind of removing all of that external and getting really clear about what you're drawn to. And once you kind of have that going, you have a little bit more of a sense of what you're drawn to.

And it's even as you're saying that, I think it just shines a light on like the importance of the work that you do, because I think for someone who's never done this type of process before, like that's not the easiest thing to do. How do you know what your words are? So it really does require like a deeper excavation.

Yeah, for sure. And then, I mean, outside of words, I would say like, and this is something that I do with clients on my initial call, is like we can look at like a scale, kind of create like a draw a scale for yourself, and at one complete end of it, one far end of it is femme, let's just say.

Yeah.

And the other far end of it is masculine. And even just like plotting on that where you fall. So I would say like my style is probably somewhere in the middle. Your style is probably like a little bit more on the feminine side. So even just having an understanding of that, and that is actually a a really critical tool to use when you're creating an outfit.

Mm-hmm.

Because if you use that as sort of your tool, basically when you're putting together an outfit, like think of it as like a formula and you look in the mirror and you're done and you say like, I like it, I think, but it just feels a little bit too masculine, right? And like, let's, you need to like move that needle closer to feminine. What's the one item that I can swap out in this look that brings the needle closer to feminine? Feminine, and it could literally be putting on a pair of hoop earrings, wearing a red lipstick, or putting on a pointy shoe as opposed to like a square toe. And automatically you've brought that needle closer to like exactly where you are on that scale, and you're like hitting it exactly where it needs to be. So there are certain tools and strategies that are more like formulaic that you can use, but the feminine and masculine scale I think is really helpful.

That's very interesting, and I'm glad you brought that up because I think As we're having this conversation, I keep thinking of myself when I was, you know, working in startups in New York City. And the way that I dressed was like full masculine. I would wear— this was my uniform. I would wear these like stretch rag and bone black pants, black Stuart Weitzman booties, and then like various black Theory silk tops, button-down tops. That's what I wore, all black all the time. And like masculine blouses. And the reason that I was dressing like that wasn't because I felt good or beautiful or myself. I was dressing like that because I wanted to seem professional and like a leader. And anyone, a lot of people listening can probably relate to that, you know, like that women, I think a lot of times feel that they need to dress more masculine to be taken seriously. And as I've, you know, gone through my own journey now, like, I literally hate wearing pants. I just— I like, I wear jeans as little as possible, as little as I can, because I just love wearing like floral dresses. So I just think that's such a helpful tool for people to hear. Where do you want to be? You said like, what was your style then? What is it now? and where do you want it to be? And then using that scale, because even if you're wearing jeans, if when I do wear jeans now, I try to wear, you know, like I'll do like jeans and a sweatshirt, but I'll do like fun kind of diamond earrings and red lipstick, you know, like, so I feel more feminine. So that's such a helpful tool for people to just start moving the needle towards where they want to be.

Totally. And also to just understand that this is an evolving process because, because you're evolving, right? So if you're evolving, then your style is evolving.

Yeah.

So it's not like one and done. This is an evolving process. I think as you get older, you become a little bit more rooted in your sense of style.

Mm-hmm.

And you just become like more embodied as a person. But I mean, that's just my experience. And still it's evolving because your life is changing and we're not stagnant human beings and we don't want to be. So we wanna keep asking ourselves these questions repeatedly over and over again, just like we like to do, you know, like deep personal growth work. We wanna do, like, I think of this as an act of self-care.

Yes.

These are questions that you need to constantly ask yourself ask yourself. Like, the way that you present yourself to the world matters. It's not superficial, it's not materialistic, it's important. It's a reflection of your inner world, and it has to be in alignment.

And what shifts do you see in your client when they go through this journey? Because I've heard incredible stories, just real, you know, huge life things shift from this process because finally they're showing up in the world how they want to be. But what do you see? Like, what are some of transformations that stick out to you?

One thing that I hear, like, in the fitting room, which is, I never knew that I can wear this. So we, like, have these limiting beliefs about it also, and we haven't really talked about, like, body, right? Like, about, like, your actual physical body is a huge piece of how you dress. And a lot of times we hide behind our clothes, right? And we feel like we can't wear something because we don't like the way that our— the shape of our body is in that piece of clothing or in that, that look. So something that I think is so beautiful is that clothes can be a real tool to use to your advantage, but you need to know how to wear them and you need to understand your proportions. You can achieve your ideal aesthetic. You shouldn't be limited by your body. You just need to learn how to use clothing to your advantage and how to, and how to create shapes that work together that like have your body look as you want it to look on the outside. So that's like a really beautiful transformation because people who maybe feel shy or insecure or have some kind of like shame around their body or feel limited and really don't feel like they can self-express express because their body isn't exactly where they want it to be. Once they learn how to use clothing as a tool, then they— the entire world opens up.

Uh-huh.

And once you feel empowered and embodied in your skin, what does that lead to? I mean, that leads to, if you're single, that leads to more confidence in dating.

Yeah.

If you're looking for a new job, that leads to more confidence when you go on your interview. If you are feeling, you know, like your, your marriage is in a tough place because you're not feeling so great, that leads to more communication and partnership. How we— what we wear matters, how we feel matters. It impacts every single area of our life.

It's so huge. And I was— the thing I thought of as you were talking was the way that it impacts how you date.

Oh yeah.

Like, imagine going on a date in my New York City Claire outfit versus, we'll call it now, our Charleston Claire outfit, you know, in like a gorgeous floral dress that feels so flirty and feminine. It changes the entire way of being.

And you're also going to bring in in the people or the partnerships that like, you know, are more aligned with you too, because you're showing up as your authentic self. So it's like not going to be a mismatch because you're presenting as you are so that you're going to attract the people that are attracted to that version of you. It makes a lot more sense.

It does. It's so amazing. And I just like, I love working with you because the impact that you have on your clients' lives is— clothes are kind of like, they're the modality, but they're not the transformation.

Yeah, totally.

It goes so far beyond that. So yeah, I'd love to— before we close out here, you came to the Opulence Mastermind really ready to expand your business, and I just love to hear for people that are listening, like, what has your experience been like there and how has your business shifted?

Well, my business has massively grown year over year, as you said earlier. I can get stuck in the weeds of my work, you know, obviously, and you know what really led that like joining Opulence because I really wanted to refine the whole system and make sense of it and streamline it. And I wanted to be able to expand. So in order for me to ever expand, I needed to figure out how to streamline my current offerings. So like through this process, it's just been so incredible that I've been able to now really, you know, drill down and create, you know, core offerings basically. I think I have 3, 3 core, 3 core offerings. And by doing that and by, by being able to be streamlined and have those 3 core offerings, I now have space to now expand and create my group program, which has been like a dream for me for years and years and years. And it was just kind of like swirling in the back of my brain and I like couldn't get in front of it. And then just by like you helping and this group helping to support me by streamlining those offerings, now I have the space to do so. And now my group is about to launch on January. Awesome. Night. Like, I can't believe it's actually happening and it's coming to fruition. And it's happening already. It is happening. Yeah. Yes, it is. It is. And, you know, what's really important for me in general is just to sort of become more accessible to more people. Like, you know, as you know, like working with me one-on-one is for a certain group of people and it can't, it can't be for everyone. So how does like this You're So Style approach and methodology become more accessible to more people? And by being able to offer this group and hopefully evolving into like, you know, doing more of a Substack and more of affiliate links and a content strategy, by being able to scale on that level now, like your soul style can be accessible to like thousands, hundreds of thousands, anyone really.

Yeah.

And, and that's my goal, you know, it's for this to be integrated into like whomever they, whoever wants it in their lives.

Yeah, that has been so incredible to just walk with you on the journey because I think a lot of people probably resonate with the getting stuck in the weeds. You know, you are a coach and an artist and a healer and a guide first, and then you're an entrepreneur second.

Mm-hmm.

And I think what happens with so many people is that they kind of feel like they have to prioritize like the business business parts first. And then the whole reason they started to work with people kind of becomes like the second priority because they get so caught up in the strategies and the email list and the social media and the algorithm and the launch systems and the running ads like that takes over. And so our mission, you know, my mission for you and every client is it has a unique journey and a unique set of gifts is how can you do the least amount of like weeds work?

Yeah.

So that you can actually just serve people.

Yes, totally.

Because that's what you want to do, you know, so that you can create your Substack, so that you can write a book, so that you can have your own podcast, so that you can speak on stages. Like if you're running the back end of your business because it's so complicated and it requires you chasing people and doing your own billing and like running ads and you're glued to Instagram all day, you're never gonna have the capacity or the creativity to create the expansion products, which is, you know, where we're headed. So for anyone listening, I just think it's important to hear that that's a really normal thing when you've been in business for a while and your one-on-ones booked out, but you're just like on a hamster wheel of like keeping up and there's, you know, you're meant for more, but it's like, I literally, there's not enough hours in the day.

Yeah, it's not sustainable for me. For me, you know, it's unsustainable too. I mean, like I absolutely love the one-on-one work. It is super nourishing. But it's not sustainable to keep, keep like churning and burning on that level. And, and yes, I, I definitely wanna expand and that's what I'm on my way in doing. But one thing you said to me before we ever started work to working together, you said to me, I might get it wrong, but you said you need to be working less in your business as opposed to on your business.

Yeah.

It said something like that.

Right.

And it made so much sense to me because I was thinking to myself when you said that, like it really like locked in cuz I was like, I don't even have time to work on my business because I'm too busy in my business. And I, again, I like that and I like being in it, but I want to work on it, you know, like I want to, I want to nurture it like a baby. Like I want it to grow and expand. And when you said that to me, it definitely hit home and I was like, this is it. Like, this is the pivotal moment. I've been doing this for a really long time. I love it with every fiber of my being. And like, it's now like go time. It's like time to make a really massive shift. Let's like blow this shit up.

Yeah.

For lack of a better word, I think I actually said that to you and I'm so ripe and so ready for it. And I also feel so prepared because like I believe that in order to be the best at what you do, you have to actually be in the work for a long time so that you really understand the ins and outs of it. And I really, really understand it like backwards and forwards, inside and out. And now I'm ready to explode it and take it to another level.

Yay. I love it. You're like a superstar opulent success story because like you've really followed the process of we streamline the one-on-one, we simplify the backend of the business, we show you how to launch, we create a group, we fill the group, and then we move towards the deeper expansion pieces to bring you to even more people. So it, it really creates the work less, make more impact bigger.

Definitely.

And it's so amazing to witness your journey and help you reach more people because I feel like that's really your mission is like, how can I help more people while also being a mom and a wife and, you know, all the things, and a friend and all the other things that you are. So tell us about your group program because I'm sure people listening are like, I want to do what she's talking about.

So the program is called Mind, Body, Soul, Style, and it's a 10-week course. Each week we're going to go through a different topic and we're going to meet as a group for an hour and a half once a week on Zoom and kind of go through, you know, the first half of the program will be, you know, similar, similar to how I work with my one-on-one clients. But this will be in a group setting. We'll be on doing the like deep excavation work, the real reflective questions and asking prompts that make us think about the why behind our style, talking about core values, talking about lived experience, talking about, you know, different areas of our lives, talking about the positive and negative influences that shaped why we wear what we wear. And we'll do that as a group and it will be a small group. It's intimate and it's sisterhood and it's community. Mm-hmm. And it's all sharing and it's being vulnerable and it's, you know, releasing shame and being able to just really give ourselves permission to, to lean in to what our style, our authentic style really is. Once we've gone through the first half of that and each individual feels that they could really confidently name what that is, the second half of the program will be like, okay, so now what does that look like? And that will all be practical application. We'll be building mood boards. Boards together. We'll be talking about how to organize closets, shopping habits, strategies, styling proportions, the masc versus feminine scaling that I was talking about, how to make the look that you want to wear. And through it all, we'll be talking about identity and embodiment. And yeah, we're really just going to try to like normalize how important it is to do this deep work so that we feel the most aligned in our life from the inside out.

I love it. It's— I'm so excited for this initial group. It's gonna be so incredible. And I just feel like the way that you show up in the world, the way that you dress, literally impacts everything. When you get in your Uber, how you treat your driver, you know, like when you walk into your building, like, are you friendly to the doorman? You know, like, it's like, yeah, everything.

Well, you think about like how— I'm sure I've been through this, and I'm sure you've been through this— think about a day in life where you felt like super uncomfortable in what you were wearing? It takes up so much space in your brain the entire day. You're thinking about it. Listen, I'm not saying that everybody's entitled to a bad day, of course. Like, it's not 100% feeling like, you know, a baller every day, all day, 100% of the time. I'll give like some room for error there.

Yeah.

Majority of the time, we shouldn't feel like that. You know, we should not be thinking about what we're wearing. It should be like out of our brains. We should be focusing on what we're doing and giving our all to that, just feeling amazing while we're doing it.

Totally. It really is life-changing, and the work that you're doing is life-changing, and I'm just so excited to see this group come alive and for all of the expansion to come. You're just like an absolute joy to work with, and I can't wait to share you with my audience. I know that they're going to be following you and DMing you and all the things. We'll link your group and your Instagram. Follow Jenny's Instagram because you'll just be cooler for following her, and she posts amazing links of not crazy expensive things that people love to buy. So she's a for sure follow. And Jenny, thank you for coming on the show and just sharing your story. Thank you so much. You're amazing and you're just such a joy to work with.

Thank you. Me too.

Thank you for tuning in to the Prosperous Woman Podcast. I am so grateful for your presence and for being a part of this community. Feel free to DM me at @itsclairesellers. @ClaireSellers on Instagram. I would love to connect with you and hear what resonated with you in this episode. Forget to subscribe to the show, and if you enjoyed what you heard today, leave a 5-star review. Your feedback means the world to me and helps me reach more incredible women just like you. And because I love to spoil you, just DM me a screenshot of your review on Instagram and I'll I'll send you my free Prosperity Activation Course as a thank you. It's my way of investing in you and your dreams.

Thank you.