Ep. 39: Why I Created The Simple AF Biz Summit

— the strategies and the practices and the tools and the model that I have in my business and I've helped dozens and dozens of women create, I knew that I needed to bring it to the masses. And so that's what the Simple AF Business Summit is. Welcome to the Prosperous Woman Podcast. I'm Claire Sellers, a business mentor and coach who is absolutely obsessed with helping you create the business of your dreams and your most prosperous life. Tune in for inspiring conversations with extraordinary women that will propel you towards becoming The Prosperous Woman. Hello, hello. Welcome to The Prosperous Woman. This is a very important solo episode. I want to take you behind the scenes of why I created the Simple AF Biz Summit, what it actually is and who it's for. Because if I'm being honest, this feels very different than anything I've launched ever in my business. This isn't like a masterclass. It's not just a 5-day challenge. It feels like it's a line in the sand moment for how I'm committed to doing business moving forward and how I envision— Mm-hmm. Our whole industry with the online coaching space doing better, doing simple business moving forward. And I had this breaking point last year. It was the end of last year, beginning of this year, when I had just hit a wall. I was in this $20,000 4-week mastermind, which I have no regrets of joining, but you know, I was with a lot of the coaches that you all probably know and follow. And I just remember being in that room and these girls looked like they had it all together. They had double, triple the followers as me. They had these like big, beautifully designed programs and podcasts and books and all the things. And behind the scenes, they were struggling to make sales. And it took me 30 seconds. I looked at their Instagram, I listened to what they said. It took me like 30 seconds. to realize where the hole was in their business and their brand and, and their product suite and their business model. And yet the coaching that they were receiving was adding more ads, more offers, more upsells, more downsells, more collaborations. None of these things are inherently bad, but if I were to support any one of those women in that room, my coaching would've been very, very different. And I would've said, let's take a step back. Why are you here? Who are you here to serve? How are you different from anyone else in your niche in this industry? We start there. And then do you have an offer that uniquely reflects that? And is it a long-term high-ticket offer? A lot of them didn't have that. They only had $22 offers or up to $200 offers, and they're wondering why they're having trouble making $20K, $30K+ months. And then once we have that core offer established, okay, how are we strategically bringing people into that offer? And it's not just through Instagram or TikTok or LinkedIn. It's, do we have a multi-pronged marketing approach? Mm-hmm. Social media is not marketing. Social media is one tool. And in fact, I'm starting to recommend that social media be about 30 to 40% of your marketing strategy. There needs to be an entire other marketing component to your business. And most of these women didn't have that. And it wasn't just them because I sat in that coaching space and it wasn't just the coach of the mastermind I was in. It, I had had other coaches tell me this, that I needed more, that I needed more offers, that my two core offers, it wasn't enough, that I needed more upsells, more downsells, that I needed to add ads, that I needed to have a clear ad funnel, you know, that I needed to upgrade my email marketing campaigns. I needed to invest in SEO. And again, none of these things are inherently bad, but that just wasn't the type of business that I wanted. That wasn't the type of business that I came here for. I came here because I wanted to help people. I wanted to do something that truly felt deeply meaningful to me, and I wanted to have Triple F freedom in my life and help other women create the same freedom of time, freedom of money, freedom of location. And I want the most direct line to get there. And so I realized that we were doing business all wrong and it wasn't how I wanted to operate things and it wasn't how I wanted to coach. And it was, it actually was, I've never coached in that way because I don't believe in it. And so while I will admit that I've been tempted by the flashy use ads and upgrade to a complex email marketing system and all the other things that were adding additional products, adding mid-ticket offers, adding more upsells and downsells and popups for upsells and all those things, I was intrigued and tempted to go down that path. But at the end of the day, what I know being in business for almost 20 years. I've been working in businesses for almost 20 years. Both of my parents were entrepreneurs and I watched them build businesses rooted in one product. You know, my dad created a software company that streamlined the real estate closing process and my mom created a software that streamlined the hospitality process so that hotels could have one software system. They had one product. So that's always what I have believed in, and that's always what I've done in my business, and it's worked. I scaled to my first six-figure year with one product, one-on-one. I've scaled to consistent $30K months with my two products without all the bells and whistles. And so that is what I believe in, and that's really what I'm inviting you into through the Simple AF Business Summit. You don't need to have chaos. You don't need the burnout. You don't need to pretend like you're someone you're not. And what was really interesting when I doubled down on this, this past year, because I wanted to test, I wanted to test, is it true that I can really up the ante in my business and just my two offers, my launch strategy, The Party Method, tried and true, it works every freaking time. Can I just do that with my comprehensive marketing plan that's rooted on just as much as human to human IRL virtual connection as it is post and reels and carousels? And what I saw was a 35% increase in revenue from last year, the consistent $30K months, 3 back-to-back $100K launches in 2025. And most importantly, I've been working less. And on a personal note, I haven't really talked about this, but when my commitment to running a simple business deepened after a decade of dating and praying for my person, which if you know me, you know that I've been on a big journey when it comes to finding love, you know, when I really, really doubled down on simplifying everything, my person showed up. And that's when I really knew that the strategies and the practices and the tools and the model that I have in my business, and I've helped dozens and dozens of women create, I knew that I needed to bring it to the masses. And so that's what the Simple AF Business Summit is. And it is so, so, so important to me that as many women as possible have access to the teachings and the strategies that I'm sharing inside of my 4 and 5-figure containers. And that's why I'm making this summit free. General admission is totally free. Of course, you should upgrade to VIP because then you get additional time with me. You get access to the incredible tools that our guest experts are going to be sharing, and you get lifetime access to all of the recordings. But I'm making this as insanely accessible as possible and Business is so, so, so simple. If you're listening to this right now, hear this. You have everything you need right now to have a 7-figure business. I really believe that. You have everything you need right now to have consistent 10, 20, 30, 40, 50, 100K months right now. Everything you need is inside of you. You just need the business model. You need the marketing plan that works for you. And you need the clear, clear product suite that will take you there. You don't need 17 offers. You don't need a team of 10 people. I have an assistant who supports me 10 hours a month and I don't need any more. You don't need to burn yourself out trying to look like this coach guru or that person in YSL bags. I love designer bags, but that's not why people are buying from me. All you need is 1 to 3 aligned sold-out offers that people actually want, that they tell all their friends about. You need a sales and marketing strategy that you can repeat and refine and perfect and repeat again. And then you need to be tapped into your authentic leadership because this is what makes people feel safe to trust you and invest in you. And where you can help them go. That's it. And when you focus on what works and you stop fixating on what doesn't, everything changes. Everything changes. Your energy comes back, your income skyrockets, your client results go crazy. I'm inviting you into a way of business where we do less, but we do it better. We offer less, but we go deeper and we lead from true, true, true purpose alignment, not ego and not performance. And this is the new standard, and this is where we're going in 2026. The Simple AF Business Summit was born from this mission to strip away all the noise and bring women in business back to what actually matters and what actually works. This is going to be a 2-day immersive experience designed to help you simplify your business, align your strategy with your energy, and rise into 2026. with massive, massive confidence, clarity, and connection to who you are and why you came here. This is not gonna be another learn more, more strategy, more bells, more whistles event. This is a place where I want you to feel like you can breathe again, where you can be seen again, to remember why you started so that you can really build or rebuild or revamp or revitalize your business around. Mm-hmm. Ease, joy, and purpose, and make a whole lot more money doing it. I'm bringing an incredible panel of experts who are running 6- and 7-figure businesses with truly with simplicity and with purpose and with heart. Women who have created real freedom, time, financial, location, not through working harder, but through precision and clarity. Mm-hmm. And this summit is for the women who knows that she's meant for more. It doesn't matter if you're just starting out or if you're already at $100K months. This is for the women ready to lead differently. So I'm so excited to just give you a little glimpse into my why around this summit, why I created it, and where I really see this movement going. I am so, so, so excited to go on this journey. This is my main focus for the remainder of this year. The summit's gonna be held January 8th and 9th, so it's gonna be an amazing way to kick off the new year and to really get clear on who you are, why you came here, and how you can make your business even simpler, even more purpose-led, and even more prosperous. We'll share the link for you to grab your VIP or free general admission tickets. Thank you. I'm so, so, so excited to go on this journey with you and cannot wait to welcome you all inside of our private Facebook community for attendees. Thank you for tuning in to the Prosperous Woman Podcast. I am so grateful for your presence and for being a part of this community. Feel free to DM me @itsclairesellers on Instagram. I would love to connect with you and hear what resonated with you in this episode. Forget to subscribe to the show, and if you enjoyed what you heard today, leave a 5-star review. Your feedback means the world to me and helps me reach more incredible women just like you. And because I love to spoil you, just DM me a screenshot of your review on Instagram and I'll send you my free Prosperity Activation Course as a thank you. Thank you. It's my way of investing in you and your dreams.