Ep. 13: Reframing Sales for More Income and Impact

Do we have a sales situation or do we just have a product refinement or alignment opportunity? Welcome to the Prosperous Woman Podcast. I'm Claire Sellers, a business mentor and coach who is absolutely obsessed with helping you create the business of your dreams and your most prosperous life. Tune in for inspiring conversations with extraordinary women that will propel you towards becoming the prosperous Welcome to The Prosperous Woman. I am so excited today to talk about one of my favorite topics, probably in all of business, which is sales. And sales is a very complex, very controversial topic that oftentimes is the one thing that is keeping you from really breaking into your next level of impact and income. And I hope today to offer you a reframe on sales so that you can start feeling empowered to be of deeper and higher service, and you can really start to 10x your impact and income, which at the end of the day, if you're a feminine leader, I know that that's what you want. Of course, putting impact first. So I just want to start this conversation around sales with a reminder that if you have a mind, you have a mission. And that's something that one of my teachers, Jai Dev, says, and it just, it's catchy, it's easy to remember, and I believe it's true. Yeah. And oftentimes when women come to me saying, you know, Claire, I need help with sales, you're so good at sales, like you have these big launches, etc., etc., you know, the first thing I look at is what are you selling? Because if you're not selling something that is purpose-aligned, heart-aligned, soul-aligned, and that you don't believe in with every fiber of your being that it has the potential to change someone's life, then first of all, no wonder you have slow sales. And second of all, I don't really want to help you get better at selling that. I want to help you address the root cause. I always tell people I'm a root cause coach. I've had chronic health issues my entire life. I've had two autoimmune diseases. Mm-hmm. I've fully reversed both of them at this point. And I approach health and business in the exact same way. If there's something off in my body, I don't just take a pill and move on. I'm like, okay, what's off here? Like, what's going on? Like, what, what, what's the— what's the breakdown? And I really want you to start thinking about what you might think is a sales problem as potentially a product opportunity. Because when we can shift out of focusing on, "Oh, I have a sales problem, I have a sales problem," which is what so many of you come to me in the DMs and into my programs and just out in the world saying, when we can shift out of saying we have a sales problem and we actually get to the root of what's happening, then we actually can start creating different results. Yeah. Because I can teach you how to sell, right? And that's an entire module, level 1 in the Dream Accelerator, level 2 and beyond in the Opulence Mastermind. I consider myself a master of sales. I'm very good at it, and there are strategies and tools and tactics and ways to sell. But I am telling you that if you have a product that is out of alignment, that you don't fully believe in will change people's lives, and that you don't absolutely love selling, then the best sales coach in the world probably won't help you, at least not long-term sustainably, without sucking your soul. Because here's the other thing about trying to sell something that you aren't obsessed with, that you don't believe in. It will burn you out. And I've experienced this myself. I think most entrepreneurs at my level have. It is such an uphill battle to sell an offering or a product that like you don't believe in and that you aren't 1,000% just like, "Oh my God, I cannot wait to get this into people's hands." It will burn you out. And then we've created an entirely new issue. So your business is very much like your body. Several years ago, I was exposed to mold and that created and activated Epstein-Barr virus. And because the Epstein-Barr virus was activated, I, I started having, you know, horrible brain fog and insane fatigue. And because that was happening, I got super depressed. And because that was happening, I had insomnia. And it was just like the— it was just like this crazy snowball situation. And the root of the entire issue was that I was living in a house with mold. And when I left the house with mold, magically many of my symptoms and issues disappeared, right? And so your business is very, very, very similar to your body when you're approaching health from a functional perspective, right? And again, I approach my health and my business in the same way, from a functional root cause perspective. And so before I can even talk about sales in this episode, which I'm going to, I just want to preface it with saying that you have to look at what you are selling first. Is this a drool-worthy, sexy AF, crystal clear, expertly messaged dynamite product that you personally are like wanting to shout from the rooftops about? If not, we have no business talking about sales until we get to that place. So that's the first thing that I really want to say about sales. And that's why I don't just teach sales, because oftentimes there's other things going on. Just like in my case with my health, it wasn't just, you know, Epstein-Barr magically appeared. It wasn't that, you know, I randomly had insomnia, right? There was a root cause. And once I identified the root cause, everything else untangled. And your business is the exact same way. And that's why I have these frameworks. This is why in the Dream Accelerator, I teach you to build a business in a very, very strategic, simple, and purpose-led way. And this is why in the Opulence Mastermind, I'm helping you scale your business in a way that you can very quickly, almost immediately identify if you ever hit any of these roadblocks that I'm talking about, and you have the tools to course correct so quickly that you never see an impact in your income. So I like to recap. First point is that if you have a mind, you have a mission. So we need to help you get clarity on your purpose, why you're here, and what you're meant to put out into the world, right? And this is a big part of the Dream Accelerator. Second thing is once you've done that, we need to create a product that is so freaking magnetic hot, sexy, it wants to just, it needs to get in the hands of thousands of people. We need to create that type of product and then we need to position it expertly and we need to develop masterful messaging on sales pages and in your content. And then you need to have an incredible launch process. And now this is where I'm gonna speak specifically about sales because the thing about sales, Is that if you have a product that you genuinely in your heart believe can transform the lives of hundreds, thousands, dozens, whatever your number is of people, and you're sitting on that product, service, offering, whatever it might be, experience, immersion, it doesn't matter what it is. And you're just sitting on this product because you have blocks around visibility, which is often what's coming up, or you haven't invested in expert-level training in sales and launching. So if you have a product and you don't know how to sell it, or you are afraid to sell it, then I hate to say this to you, and I say this with all the love in my heart, you're being selfish. And I mean that with, again, so much love. But it's like, if you have the medicine and there are people out there struggling with the exact thing that you have the medicine for, and you will not empower yourself to get it into their hands, then it is selfish. And I hope that that lands in a way that inspires you and motivates you to solve what you might believe is a sales issue. So that's, that's the other piece here is around to sell is to be of service. And I'm gonna tell two stories about two clients. One client is my amazing client Allison, and she was formerly an incredible public school teacher, and she has created this very, very, very large value-packed Facebook group for parents who have pulled their children out of homeschool, and they are just like really in need of support. They are trying to figure out how to homeschool, and Allison is an expert in this. After she left the public school system, she started, you know, tutoring and offering homeschool support to parents and students. And she had created this product years ago, and she tried to launch it, but there was an issue. The product that she created was not— the product that she actually wanted to offer. And she wasn't messaging it in a way that was in full alignment and integrity with her vision and her purpose. And the launch flopped. And so she spent years doing nothing until she came to me. And she had so much fear around relaunching this offering. Because of what had happened. And I have so much empathy for this because I had an almost $0 launch my first group program as well. And I didn't launch for years after because I was so afraid. So I understand. And what I told Allison is exactly what I'm telling you. It's that, Allison, we have thousands, thousands of parents that are inside of this Facebook group that you've created and nurtured, and they are trying to figure out how to homeschool. They're trying to figure out how to get their kids to sit down and pay attention and do these lesson plans. And you literally have the answer to their prayers and you're not launching it, you're not selling it. And so she joined the Dream Accelerator. She's in the Dream Accelerator right now and we just started her launch using my strategic launch method called the Party Method, which I'll probably do an episode about at some point. But I think Allison's story is really inspiring because so many of you have what I call launch PTSD, which is where, you know, you've launched something, it hasn't gone well, whether it was a $0 launch or whatever it might have been, and you spend years not launching anything when you're literally sitting on the answer to someone's prayers, not to mention a freaking gold mine. And so I share Allison's story, you know, because I have no doubt that these parents are gonna snap up her offering because she's built like no trust with this audience inside the Facebook group. She's using my strategic launch method, the Party Method. I've taught her how to sell. I've taught her how to have, you know, aligned and heart-led sales conversations. And she believes so purely in this product. product She has created something that has the potential to change lives and she knows that. And I also want to tell you about another client, Lauren Bates, who I did an episode with on my podcast. She was let go from a corporate job and she had a moment of, do I start my own business, my dream of opening a travel company, or do I just, you know, go get another PR marketing job? And She decided to start a travel business and she hired me to be her coach, you know, right around COVID. And she was so resourceful during that time, during COVID you know, and I was by her side. She was so resourceful in coming up with ways to continue to nurture community, to continue to inspire women to want to travel and to desire to travel. And Lauren has gone on to build an incredibly well-known, I would say the leading women-run, women-led travel company in the world. She is one of the most heart-led leaders I know, and thousands and thousands of women have seen the world through Wild Terrains. And had Lauren not had the courage to start this travel business, make it through COVID, learn how to sell even through COVID, learned to create products, which are her trips, in a way that magnetizes her ideal client, had she not learned how to do that, thousands of women would not have been to Argentina and Iceland and Portugal and France and all the incredible places she goes. And so again, I bring it back to your not getting the help to learn how to create a, a line, drool-worthy product, and you're not— Mm-hmm. Learning and investing in how to become not only a master of sales, but a master of launching, it's doing no one any favors. You're not having any impact and you're not having any income, or you're not seeing the impact or income that you desire. And so I just wanna circle back to identifying like what's really going on here. If we look at your business from a root cause approach, do we actually have a sales issue or do we have a product refinement or alignment opportunity? Yeah. And if we do, then let's do that first. And then let me teach you how to become a launch and sales queen. Because when you love what you're offering, it does not feel icky to sell. It just simply does not feel icky to sell at all. Because it's like, girls, come get in the Dream Accelerator. If you have a business, a dream, a desire to start a business, then get your booty in the Dream Accelerator and let me help you go from, you know, even pre-idea to launch to your first sale in 4 months flat. It's the most duh thing. I'm so passionate about talking about it because I know it works. And same thing with Opulence. I'm like, stop throwing Biz Babe spaghetti against the wall. Stop aimlessly posting on Instagram with zero comments, zero engagement, zero sales, come get an opulence, make your investment back in 2 months, and let me show you how to create a business that sells itself and that sets your soul on fire. And this is so easy. None of this is hard, but you're so in it, sometimes it's hard to identify the actual root cause. And that's when we get into the spin, and that's when we get into the frustration, and that's when the burnout comes. Yeah. Comes in. And so I really hope today that you'll take a moment to really just identify, do we have a sales situation or do we just have a product refinement or alignment opportunity? And then just identify like, what is one step you could take that will help you move towards deeper alignment in either of those categories, whether that's, you know, through reaching out to me or through another course or another coach. Or perhaps it's a conversation with a sister in business. Whatever it might be, like, you're not in this alone. There's so much support available to you, and you have a mission, and you have a purpose, and you have a calling that only you can fulfill. And what you have to offer needs to get into people's hands. And so my ask, my request, like, my, my deepest longing for you is to have a business business that just feels so easy and so fulfilling and so abundant and so prosperous. And the way that you get there is honestly through sales. So I just hope that this was helpful for you to really peel back the curtain on what might be going on if, if sales are feeling slow for you and how we can really course correct this. It's often so easy to do so. Again, I've told you about the Dream Accelerator and the Opulence Mastermind. Those are two incredible ways for you to just instantly plug in with me and let's really get to the root cause and start identifying how we can 10x your income and impact while you're working less, 'cause that's my whole thing. So I hope this was helpful for y'all. I would love to hear what landed in the comments. It would mean the world if you gave a 5-star rating on this podcast and shoot me a DM. Yeah. @itsclairesellers on Instagram. I love to hear from you guys, so I hope to see you guys in my DMs and I hope that this episode was helpful. Thank you for tuning in to the Prosperous Woman Podcast. I am so grateful for your presence and for being a part of this community. Feel free to DM me @itsclairesellers on Instagram. I would love to connect with you and hear what resonated with you in this episode. Forget to subscribe. Subscribe to the show, and if you enjoyed what you heard today, leave a 5-star review. Your feedback means the world to me and helps me reach more incredible women just like you. And because I love to spoil you, just DM me a screenshot of your review on Instagram and I'll send you my free Prosperity Activation Course as a thank you. It's my way of investing in you and your dreams.