Ep. 30: My Million Dollar Offer Recipe

The first thing we do is we really clarify your opulent identity, like what makes you unique? Why do you stand out? Why are you the one that people want to hire? Because if you don't have that in place, no one will hear you or see you or hire you. Welcome to the Prosperous Woman Podcast. I'm Claire Sellers, a business mentor and coach who is absolutely obsessed with helping you create the business of your dreams and your most prosperous life. Tune in for inspiring conversations with extraordinary women that will propel you towards becoming The Prosperous Woman. Hello, hello, and welcome to a solo episode of The Prosperous Woman. I'm so excited to talk to you about something that I'm calling the Million Dollar Offer Recipe. And why I really believe with my heart of hearts that low ticket and having tons of different offers is not the vibe and what to do instead. So if you feel like you've been reinventing your offers every month, launching different offers every month, changing your prices, trying to be quote accessible, undercharging what you know is life-changing work, then this episode is for you because the truth is— That what's keeping you from having the results that you want isn't just your content, your niche, your mindset, your number of followers, the algorithm. It honestly comes down to your offers. And today I'm breaking down exactly what a million-dollar offer strategy looks like and how just a few intentional shifts can completely change your business model, your revenue, your energy, and the level of freedom that you are creating. So here's what I see all the time, okay? Incredible soul-led, purpose-driven coaches who are amazing at what they do, but they're stuck in the hamster wheel. They're in just reactionary mode in their business. They're always trying to fill an offer. They're always in launch mode. They're always trying to just get one more client, just one more client. They're changing the structure and price of their offers, offering discounts, offering promotions, launching without a plan. I will do a separate episode on launching, but a masterclass is not a launch plan, and a launch post is not a launch strategy. But trying to serve everyone with like many, many different offers or an offer that's like so broad, like a self-love offer. Instead of just one, solving one clear problem for one specific person. I see this all the time. I, and, and when these things are happening in the, in the business, for sure, programs are half full, the pricing doesn't match the value, and everything just like feels hard. Okay. And then the other thing is like a lot of people, when before they come to me, they just haven't done the math. You guys, like, you have to do the math in your business and it's like, napkin math. If your core offer is $600, in order to make $10,000 a month, you need 17 clients a month, new clients. That's a lot. To make $30K, you'd need 50. That is just like not scalable. Now let's say your offer is $5K. You only need 2 clients to hit $10,000. You need 6 clients to hit $30K and 12 clients to make $60K. So do the math, because a lot of people don't do the math and they're trying to be accessible, but then they're putting their energy behind a $600 offer that they need 17 new clients every single month to hit, to fill at minimum. I don't want to do that. Here's the truth. Low ticket is not easier. And honestly, $600 is mid-ticket. Let's say your core offer is $300 or your main offer is $300. I'm just gonna do the math on that really quickly. If your offer is $300, you need 34 new clients every month to hit $10K. That is no, we're just not doing that anymore. And, and here's the thing, it's not harder because you need more people. It's harder because of the constant energy, content, outgoing sales energy that you're having to put out into the world to make it work and to bring those people in. It's not like a matter of holding that many people because you're amazing at what you do, and I know that you have the energetic capacity to do that. It's the output required to bring those people in. And most of the time, the other thing I see, which is kind of like puts salt on the fire. I don't know what the metaphor is, but your different offers aren't connected. So maybe you have a $600 offer, but then like there's not even a next step that's maybe $3,000 or $5,000 or $10,000 for that person to move up into. Now, if that were the journey, I could get behind it. But again, I oftentimes just don't see people setting their product suite up like that, and they don't have Again, this core, core offer. So the way that I teach offer design and positioning and pricing is different. So in the Opulence Mastermind, we like deep dive on this. The first thing we do is we really clarify your opulent identity, like what makes you unique? Why do you stand out? Why are you the one that people wanna hire? Because if you don't have that in place, no one will hear you or see you or hire you. Okay? So that's like the first thing we do. Then we go into the product suite. It's like, okay, what are the offers? How do we design it so that there's no way you can't not hit $250K this year? Then we design each offer and I teach you how to launch each offer in a way that works for you. Very, very rarely do you need more offers. A lot of women are like, I just need more offers. You don't need more offers. You just need better offers. So I'm gonna— help you today, right here, right now, and teach you how I start the conversation around offer design. And it, it's honestly so simple. Pardon the interruption. If you are a 6-figure entrepreneur and you're ready to scale to multi-6 figures with more ease, more clarity, and most importantly, more soul, I want to personally invite you to join the Opulence Mastermind. This is my signature highest level space for women who are done with burnout and they're ready to scale their business in a way that actually feels good. Inside this mastermind, we will streamline your product suite so that it has the capacity to scale to 7 figures. We will refine your messaging so that you are attracting dream clients on repeat, and you will master epic 5-figure launches and learn to love the launch process. This will unlock consistent $10K to $50K months on repeat, all while working less. If this sounds too good to be true, it's not. My clients and I are living proof. So if you are ready to become the opulent woman, the one in your industry with a business that is magnetic, scalable, and soul-aligned, pop on over to my bio and Instagram @itsclairesellers and click the Apply to Opulence button in my links, or we are linking it in the show notes. There are only a few spaces left, and I think your name might be on one of them. The first thing we do is we just pick one specific person one specific problem that we're helping that person solve, and then we design the very specific product that helps them solve that problem. So for example, person: a soul-led woman who's been in business for a few years, who's already hitting $8K to $10K months, but she feels capped, starting to feel burned out. That's like the high level. I could go on and on. Problem: she's juggling too many one-on-one clients, or she has too many half-full low-ticket offers. And she can't break past $8K to $10K months. The product is the Opulence Mastermind, where we streamline her product suite to just 2 to 3 offers, refine her messaging, teach her how to launch so that she can create $20K to $50K months with way more ease. This is the first thing, and I call this my POP method. Pick one person, super specific. Pick one problem, super specific, and pick one product that solves that problem. Then we want to look at the defined A to Z journey. So your client and you should know exactly where they're starting and then where they're going to go. So A is really the starting point, and then you want to map the journey all the way to Z, because this is what's going to create the messaging so that she can actually hear and see, oh my God, like, she knows where I am, she can help me. So we want to have the clear A to Z journey. So that when someone DMs you and you say, tell me about where you're at in your business, you know immediately you're a perfect fit for this. You don't need more offers, you just need better offers. Now, the third component here is having a natural ascension path. So every offer should lead naturally into the next. I have a client in Opulence who has a creativity mastermind. And this is honestly what happens like in Opulence, you know, We start with one offer and then it's just so obvious what the natural next step is for the women inside. So we just build that offer. So she created a graduate mastermind for the women who had gone through her creativity program because she realized they wanted to stay in her world, they wanted to keep going, they needed support. And so she almost has a high-ticket membership happening for the graduates of her creativity program. So this is the natural ascension path that's happening, and you want this in your product suite. The first thing we do is we really clarify your opulent identity, like what makes you unique? Why do you stand out? Why are you the one that people wanna hire? Because if you don't have that in place, no one will hear you or see you or hire you. And I really believe that your pricing should be set up in a way that you need like max 10 clients to have a $20K to $30K launch. Not 100. And this is why I really believe in higher ticket, high value offers. Now, obviously, for something, you know, in the $2K, $3K, $4K, $5K price range, it's gonna probably be 2 to 6 months. You know, it's, it's gonna have probably live calls. Some type of additional support. It's not just going to be like, here's a $5,000 1-hour masterclass. That's insane. So you build the offer so that it's a match for the value, and this allows people to go deeper with you and get deeper results and deeper transformation. And then what happens? They tell all their friends, and they tell all their friends, and then you're getting more clients. It just— it's so much better to go bigger and deeper and higher ticket than to have all these mini offers that people buy and they never even use. I have like literally a graveyard of mini offers of masterclasses and stuff that I've just never used. Now, when you actually shift to high ticket, you only need the 2 to 3 core offers and your launches, you know that your audience is ready to join because You haven't been hitting them up with like an offer every month. It's like a few times a year, 3, 4 times a year you have a launch. You're, you're getting them, you're preparing them to join. And so then when the doors open, they're already in. You're not relying on a new client every single day to make your numbers work. And what happens is then your energy gets to be focused, grounded, and magnetic. And this is how we start creating the consistent $20K to $50K months. And in the Opulence Mastermind, this is the exact strategy that I take you through. We don't just build an offer and then like I put you in some launch formula. We build a business that is a reflection of who you truly are that can scale with you and your mission for life. And that's why my clients get results that they just don't get anywhere else. So if you feel like you're ready to try a new way in business and if you're ready to stop undercharging and start scaling, I wanna invite you to DM me at @itsclairesellers and book a free multi-six-figure roadmap call with me where I will help you personally, because I love doing this for people. I will help you map out what your product suite and your offers look like and show you how easy it is to create these consistent $20K to $50K months. It's so possible for you and honestly, like, It's not that far off from where you are now. It's just a few simple tweaks. So DM me @itsclairesellers. I wanna book a call and I'll show you how we do this in my world. We'll also link information on the Opulence Mastermind below so you can check it out. And I hope this was helpful and I hope that this gave you something to think about when it comes to your offers and how you can create your own version that feels good for you. Million dollar offer recipe. Thank you for tuning in to the Prosperous Woman Podcast. I am so grateful for your presence and for being a part of this community. Feel free to DM me @itsclairesellers on Instagram. I would love to connect with you and hear what resonated with you in this episode. Don't forget to subscribe to the show, and if you enjoyed what you heard today, leave a 5-star review. Your feedback means the world to me and helps me reach more incredible women just like you. And because I love to spoil you, just DM me a screenshot of your review on Instagram and I'll send you my free Prosperity Activation Course as a thank you. It's my way of investing in you and your dreams. Thank you.