Ep. 32: The Product Suite That Scales

Money is a natural byproduct of your purpose when you're dialed into your purpose, but money is never the primary motivator for me or any of the, the women in my world. We are here to build a legacy and here to create a business that's actually so much bigger than us. Welcome to the Prosperous Woman Podcast. I'm Claire Sellers, a business mentor and coach who is absolutely obsessed with helping you create the business of your dreams and your most prosperous life. Tune in for inspiring conversations with extraordinary women that will propel you towards becoming The Prosperous Woman. Hello, hello, and welcome to a special solo episode of The Prosperous Woman. I'm so excited to talk to you about one of my favorite aspects of business and one of the core pillars that I cover inside of the Opulence Mastermind, which is product suite. So we're gonna be diving into my philosophy on product suite, which is quite different from most people, why that is my philosophy, why it's my approach, and why I believe that it really creates the freedom-led and purpose-led business that so many of you are desiring. My biggest core value has always been freedom. Like when I graduated high school, I went to New York because I just wanted to be free. You know, I had this vision of just like being in New York and like walking down Fifth Avenue and feeling like I was, you know, just like my life was an open book and my life, like anything was possible. And then when I transitioned out of my corporate job working in New York City and startups, you know, I traveled around the world for a year because I was so deeply longing for that sense of freedom. And, you know, when I decided to start my own business, for whatever reason, I was very, very clear from the get-go that like, if I was going to do this, I had to do it in a way that was rooted in freedom. It was just like a non-negotiable for me. And I knew that if I didn't feel free in my business, I wouldn't feel fulfilled and I would kind of end up back where I started. So if this is resonating with you, like if you're anything like me and freedom matters to you, and you're not just here to build a business and to make money, like money is a natural byproduct of your purpose when you're dialed into your purpose. But money is never the primary motivator for me or any of the, the women in my world. We are here to build a legacy and here to create a business that's actually so much bigger than us. And one of the factors that I talk about a lot in, in my work is what I call Triple F Freedom: freedom of time, freedom of money, and freedom of location. So essentially you can do what you want, when you want, wherever you want. And this is what so many of my clients come to me saying, like, I just want Triple F freedom like you have, Claire. And here's what happens to so many women. You know, they start their businesses with this beautiful, beautiful heart-led mission, right? It really starts as it's like something bigger than me. I have to create this, and I want to be free. But they fall into the trap of actually chasing more money, more clients, one more sale. And then they get told by other coaches or mentors that they need to have like, you know, many offers bringing people into their bigger offer and they need to be selling many things at once and they need to have, you know, 10 offers in their product suite. And suddenly they're juggling, you know, a dozen different lower mid-ticket offers that— even if you add 20, 50, 100 people in each of them, it would— it wouldn't get you to the freedom that you're seeking, not to mention you're dealing with hundreds of clients. And so what happens is like you're constantly creating new offers, new branding, switching gears every few weeks, trying to fill this offer, then switching back to this offer, and the programs like don't actually really fit together. And so clients can't stay on a long-term journey with you. And so every month kind of becomes this scramble to find new leads to fill the offer. And, you know, sometimes it's like, oh, I feel really passionate about energetics right now, so I'm gonna sell something on energetics. But we can't actually create a stable freedom-based business when we're constantly just creating from what feels exciting in the moment. Your content is an amazing place for you to speak to, teach on, activate with what feels alive in you right now. But what I teach is that you really need 2 to 3 core offers that are legacy offers that can really stay with you for the next, call it like 3 to 5 years, if not longer. Okay. And like the, the structure and the shape and even like the the specific point in which the client is a perfect fit for that offer can change, but the container itself should be one that you can stand behind and be in alignment with for like 3 to 5 years. And you want 2 to 3 offers. Why? Because your product suite is actually your path to freedom. And what will create that freedom is the 2 to 3 core offers, because they're going to create recurring revenue. And they're going to take your clients on a long-term journey with you. And it's only going to require a handful of calls a week. Freedom. It's only going to require like 3 to 4, maybe 5 launch periods a year. Freedom. And when this is in place, you can run your business in 15 to 20 hours a week. You know, you have the handful of calls and you're creating consistent $20K+ months. So this is what I help my clients build inside of the Opulence Mastermind. And honestly, like, Of course, your, your mission is first, then what makes you unique, you know, your opulent identity comes second. We have to get those two locked in. And then we really deep dive into the product suite, because once I can create a structure for your business and a business model that actually is going to give you the result that you want, not one that you've just created based on like what feels alive or what you think people want, or what one person DM'd you said they'd like. And you actually create a business model and a product suite that is going to create exactly what you want, this is when things start to shift. Okay. So what does this actually look like? Let's break it down. I like people to have one lower ticket offer. For some of my clients, this is an always open evergreen lower ticket intro offer. Okay. So something that's like— I don't know, like $99 a month or something like that in the form of maybe like a mentor, a membership. Okay. Or maybe it's like a self-paced course that has a monthly open call, something like that. Now, for me and some of my other clients, this introductory offer is changing based on what they're launching. So I don't have a membership or I do have self-paced courses, which are introductory offers, but I think of my intro offers as my mini offers. So I specialize in doing challenges that lead people into a higher ticket offer. Okay? So that's kind of like the base of the product suite. Then we have your mid-tier offers. Okay? And so this is going to be one. So I saw someone's product suite the other day, and they had like 5 mid-tier offers. They had like a retreat. They had like one-off Reiki sessions, and then they had like coaching sessions, and then they had like an embodiment therapy session. And I just was like, oh my God, you have one mid-tier program. So this is something that's like 3 months long. It's like in the $3K+ range. It can hold, you know, over 20 people, and we really want this to always be full. Okay? And we want this to appeal to the bulk of your audience. So for me, this is the Dream Accelerator, right? My audience is heavier in women who are scaling to $10K versus the women who are already at $10K and looking to go to $20K to $50K. Okay? So the Dream Accelerator is my mid-tier offer. Then I have my highest level container, which is the Opulence Mastermind. And this is the space where women who are scaling to $20K to $50K months, they're refining their product suite, they're becoming masters of launching. This is the highest level container that I have outside of my one-on-one. Okay. And then my one-on-one is, is above that. And I honestly don't take many people. I maybe have 1 or 2 one-on-one clients at a time, if that. Okay, so this is what a product suite looks like in practice. Now notice, like, everything is connected and everything sells everything. So someone can start in my intro offer. For example, they might start in the Scale with Soul Challenge, and then they move into Opulence. Someone could start in the Build Your Dream Biz Challenge, move into the Dream Accelerator, and then they graduate from the Dream Accelerator into Opulence. So my clients typically on average are staying with me minimum, minimum, minimum a year, some, you know, 3, 4 years, because I have a product suite that can hold them through the life cycle of, of their journey, right? You really want everything to connect to everything, and you want your clients to be able to stay with you long term, because first of all, it's just better, you know, to not have to always be seeking new clients. And then the beauty of this is that your, your business always feels full instead of you always being like, oh my God, these people rolled off their offers, done. Okay. So I'm going to take you through a couple of, a couple of other real client examples so you can start thinking about how can I apply this product suite to my business. So one of my Opulence Mastermind clients came in with over 10 different offers. She had like retreats and masterclasses and mini-minds and private coaching, but none of it was connected. And none of it was actually selling. So every month she was like creating from scratch, content from scratch, trying to host masterclasses to get people in, like scrambling to get new clients. And so what did we do? We simplified her business into two core containers, a beginning business group that helps women get to $5K months, and then an advanced mastermind that helps women get to $15K months. And the beginning group has a larger capacity and is designed to lead women into the mastermind. The result of this, instead of struggling to hit $5K months and never really having a 5-figure launch, is that her first launch brought in over $35,000. And then she launched the higher level group and that brought in $55K and she's on track for $250K this year, easily, easily. And she never works more than 20 hours a week. simply by adjusting the product suite to this model. Another client in the health and wellness space was doing like 20+ one-on-one sessions a week, like crazy. And she had a membership, but the membership was kind of like sparse. It wasn't like super actively filled. And so she was booked out, maxed out, and she was having trouble breaking past $150K for the year. But what was happening is that she had a hole in her product suite. right? Because she had the membership. And then the only other way to work with her was like a high-ticket one-on-one. But she had people in the membership that wanted deeper support, but they didn't have somewhere to go. So we created a group program that can hold up to like 50 people where her clients get to go and learn from her and, and progress in their food and fitness journeys. And then if they want deeper support, they're already primed to enter into one-on-one. And so we just created a clear client journey that started with the membership and then moved people who wanted to lose around 10 pounds into the group. And then she has one-on-one clients for one-on-one for clients who want deeper results or who are totally new to food and fitness and need, need like more, more in-depth one-on-one. So now what's happening is like she's working less, she's able to travel more. And her revenue is currently around $20K a month. So this works across all industries, like just to break it down, if you're a travel coach, your product suite might look like having a destination planning session. And then maybe you have a small group trip and then maybe you do like high-touch VIP one-on-one trip planning. If you're like a fashion stylist, maybe you do, maybe you have like a, a membership where you, you know, do like monthly link drops for like what's hot right now. And then they have— there's like a seasonal group workshop and then you have like a premium one-on-one styling experience. If you're in like the healing or wellness space, maybe it's— you're like a Reiki expert. I keep seeing a lot of Reiki people. You might take clients into a self-paced intro experience. That's like your, your mini offer, your low ticket offer. And then they get to go into a group offer where they get to do group Reiki, and then maybe they get to move into a deep private container once they've experienced you. So there's no one right way to build this, but it— the most important thing is like, as you can see, we build the product suite around you and the life that you actually want, and we build it around what you're a unique genius, like what you're a unique expert at. Most of the women I work with, they're amazing at like 50 million things, but that doesn't mean you get to have 50 million offers. You get to have 2 to 3 that are just like the legacy offers and that take your clients on a long-term journey with you and that create that Triple F Freedom where you only have a couple calls a week and you can serve hundreds of clients at a time and you're making $20K to $50K months. So I want you to think about, you know, hearing all these different examples, like, What is your product suite now? And what do you need to shift? Like, are there offers that you just kind of have like hanging out that you can totally remove so that you can actually focus your effort and attention on the 2 to 3 core offers that your people really want and need, and that you love delivering? And when you start to hone in on your efforts, you will start seeing deeper results. So there's really no one right way to design your product suite, but it has to make sense for you and it has to fit in the life that you actually want. And when you start honing in on, you know, the 2 to 3 core offers that you love, that you really want to make your legacy offers, and that you— that can take your clients on a long-term journey. You'll start shifting the way that you move through your business. And this is actually part of a deeper conversation. And this is really the work that I'm doing with the women inside of the Opulence Mastermind. You know, this is the space for women who are already at consistent $10K months, and they are absolutely ready to do the work that is required to scale to $20K to $50K months working less than 20 hours a week. And we do this through creating a product suite that actually is centered around the life and business that you want. We do this through creating a launch strategy that works with you, your life, your rhythms, your values, learning how to write messaging and content that actually converts, and then mastering your energetic frequency so that you don't collapse, you don't freeze, you stay in the zone of your business and you learn how to work on your business, not in your business. Again, everything I do is rooted in freedom and simplicity. And so if this is speaking to you, all you have to do is just DM me @itsclairesellers and say, I want to book a call and we can chat more about the Opulence Mastermind and how it can absolutely transform your business. It's such an incredible program. And I'd love to tell you more about it and see how I can help you create the freedom that you are seeking. Talk to you soon. Thank you for tuning in to the Prosperous Woman Podcast. I am so grateful for your presence and for being a part of this community. Feel free to DM me @itsclairesellers on Instagram. I would love to— to connect with you and hear what resonated with you in this episode. Forget to subscribe to the show. And if you enjoyed what you heard today, leave a 5-star review. Your feedback means the world to me and helps me reach more incredible women just like you. And because I love to spoil you, just DM me a screenshot of your review on Instagram and I'll send you my free Prosperity Activation Guide. And Coors as a thank you. It's my way of investing in you and your dreams. Thank you.