A parent shares their biggest recruiting mistake: sending generic emails to college coaches. Coaches respond when athletes research the program, explain why they specifically want to attend, and show genuine interest in the team's style and achievements.
Here's the biggest mistake I made in emailing college coaches during my son's recruiting process, and that was initially we didn't tailor the emails to that specific coach with something personal, something about their coaching style, their team, their school. We thought it was a generic email is all it would take, but it's actually something much more than that. If you want to stand out, you have to show you care. It's not so much the actual information But it's showing the coach that you care, that you're looking into it, that you really are looking at what they're doing in their program, which means you're a character. It reveals your character by really looking at what they're doing versus simply sending a cold email. So that's the biggest thing, is personalize the emails. And I didn't realize that. I thought an email, information, it would be fine. Here's a video. But learn about the school, find out what their strengths are, see how you fit. Come up with a reason for contacting that coach. Maybe it's the geography, maybe it's the history of the school, maybe it's something that that soccer team did. It doesn't really matter, but make it personal, make it specific, and make it feel like you care about that coach and that school will go a long way. And we didn't know that at first, but over time that's how we found the best way to communicate. Comment email if you want to get a list of templates that you can use to have effective communication with college coaches.
