Zev Taublieb explains why coaches lowball scholarship offers to athletes who don't negotiate. Get multiple written offers, negotiate the full financial package including academic aid, and know your deadline. The difference can be thousands of dollars.
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Coaches are banking on that you don't know how to negotiate. Here's what they don't want you to know. If on June 15th you get a scholarship offer, don't take the very first offer. They're going to lowball you. Get multiple offers in writing. Leverage creates negotiation, and you cannot bluff when you truly have an offer. Negotiate the entire package, not just the athletic money. There's actually way more money in academic scholarships than there is in athletics. Know your offer timeline, because once they make you an offer, it may not last for very long. Don't leave thousands of dollars on the table. If you want more help, comment scholarship.