The College Soccer Guy explains how high school soccer players should market themselves to college coaches: post highlight reels and every-touch videos vertically on Instagram, then add training footage. Link coaches to your profile so they see your full life, not just your game. Coaches evaluate recruits over four years and want the whole picture.
Training videos can be really helpful, but you want to send those later. Focus on your highlight videos first and what we call every-touch videos. Training videos can come later, like after you've sent your highlight video and maybe 1 or 2 every-touch videos, then you can have training and you should put it on your Instagram and you reformat it so it's vertical. Do not send horizontal Instagram clips. We're too far away. We cannot see them. They're basically literally a waste. Have everything on social media be vertical. And then you take that same vertical clip and you put it on YouTube as a short. And now when coaches go to your YouTube page, which is better than having a sports recruits or your own website, they can go through YouTube and go, Here's an every touch video. Oh, here's another angle of that every touch video where it's zoomed in. I like seeing both. And if you're going to send a training video, it's best if it's on social media. That way you can send them the training video and go, hey coach, here's my training video. You send them a link to your Instagram, even though it is a training video, and now they're clicking your link and going to your Instagram page. And then they'll be much more likely to follow you and watch the rest of it. And more importantly, they'll be able to see your other clips that you've posted, or maybe a picture with your family at Thanksgiving. Remember, coaches want to get to know you as a person. So they want this Instagram to be not just soccer specific, but specifically for getting recruited. They want to get to know the whole person. They're going to recruit you for 4 years, remember. And they don't want any trouble. I'm the College Soccer Guy. I help you play college soccer. If you want more help, comment "call" and we can schedule a call with you and your parents.
