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In this short monologue Corrado Fontana argues that entities that fail to adapt to changing environments inevitably perish. He outlines the rapid evolution of social networking over the past two decades, citing MySpace in the early 2000s, the emergence of Facebook around 2005‑2006, and the later rise of Instagram. Fontana emphasizes that these platforms have forged unprecedented levels of human connection. He then criticizes contemporary businesses that still ignore digital channels—those that lack a social‑media presence, do not maintain a website, and even continue to distribute business cards listing a fax number—highlighting them as examples of entities that refuse to adapt and risk extinction.
