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YouTube video (Italian) by Corrado Fontana explaining what a sales director does. In this excerpt the speaker outlines core responsibilities: assess current revenue and its sources, analyze market and customers, define long-term goals, take ownership of the situation, and create multi-year sales plans (3, 5, 10 years). He emphasizes leadership: the director directs what is needed to reach targets, decides which sellers to keep or dismiss, and issues the plan rather than being told what to do.










