Il costo più importante per un'azienda
29 Jul 2025 · 1 min
0:49
Short Italian YouTube monologue by Corrado Fontana explaining that the heaviest cost for a company is customer acquisition cost. He defines acquisition cost per customer as total company costs (fixed and variable) divided by the number of customers served in a year, gives numeric examples (e.g., €150,000 ÷ 1,000 customers = €150 per customer), and notes that the ability to spend on acquisition determines competitive advantage in the sector.
