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This content was created by Corrado Fontana. This content was uploaded by Corrado Fontana. This is an Italian-language excerpt from a YouTube video titled "Il prezzo elevato crea la qualità" (created 2025-02-09) featuring Corrado Fontana. In the clip he discusses how price and packaging shape perceived product quality, recounting an anecdote about a boxed wine that won an award after being transferred into a more prestigious bottle — despite its actual quality remaining unchanged — and arguing that customers cannot directly perceive a product's real quality.
