Il segreto della qualifica nella vendita
10 Mar 2025 · 1 min
0:34
Corrado Fontana explains the concept of "qualifica" (sales qualification): the ability, at the very start of a contact or conversation, to recognize whether the person is the right customer. He emphasizes that many salespeople mistake superficial signals (a call or a visit) for proper qualification and warns this leads to poor outcomes; he asserts that good qualification must be done deliberately and identifies common traps sellers fall into.
