Non fare preventivi a chi non capisce il problema
13 Feb 2026 · 1 min
0:32
In this brief segment, Corrado Fontana presents his "second commandment" for sales and consulting: never provide a cost estimate or quote to a potential client who does not yet recognize or fully understand the problem you are meant to solve. He argues that without problem awareness, any quote is meaningless because the client’s perception may be partial, inaccurate, or entirely different from the actual issue. Consequently, attempting to price a solution for someone who does not know what the problem is leads to wasted effort and miscommunication.
