Non usare le caratteristiche tecniche del prodotto
14 Feb 2026 · 0 min
0:29
In this concise monologue, Corrado Fontana urges sales professionals to stop memorising product technical specifications, arguing that doing so signals insecurity and low self‑esteem. He warns against delegating the responsibility for closing a sale to the technical sheet, because it prevents the client from trusting the salesperson. Fontana stresses that to differentiate from AI, a salesperson must become indispensable by actively guiding the customer, not merely reciting specs. He concludes with a call for continuous reading, learning and communication to maintain credibility and effectiveness in sales.
