Per cambiare risultati devi cambiare l'identità
9 Mar 2025 · 1 min
0:54
This is an Italian-language YouTube monologue by Corrado Fontana arguing that companies cannot scale merely by improving product quality, lowering price, or relying on state incentives; instead, growth requires a change of identity (how the organization sees and manages itself). He warns that repeating the same actions (e.g., simply adding more salespeople) leads firms to hit a "tetto di cristallo" (transparent ceiling) that prevents further revenue expansion.
