Perché il tasso di chiusura è basso
12 Feb 2026 · 1 min
0:36
In this segment Corrado Fontana argues that simply increasing investments or the number of leads will not solve a sales problem if the closing (conversion) rate remains low. He illustrates the issue with an analogy to a pasta manufacturer (Barilla) that discards many units during production: a manager would be judged harshly if most output is waste. The core message is that a high discard (low close) rate signals a fundamental inefficiency that must be addressed before scaling volume.
